The Cookie Brand That Is Blowing Up The Franchise World w/ Bennett Maxwell of Dirty Dough Cookies

Today Erik is joined by the founder of Dirty Dough, Bennett Maxwell.

Dirty Dough is exploding in the franchise space. As a direct competitor to Crumbl Cookies, they have some interesting key differentiators that set them apart to successfully scale into a nationwide brand.

Dirty Dough is one of Erik's portfolio brands--brands that he has equity and/or advisory shares in.

Erik and Bennett Discuss:

-What are the best things about Crumbl Cookies?

-What is Dirty Dough trying to do better than Crumbl Cookies?

-Who is buying Dirty Dough franchises?

-Why does Dirty Dough have a board of advisors?

-Why is Erik on the board of advisors?

-What is Dirty Dough's mission?

-How does Dirty Dough give back?

-How to grow a brand quickly without mistakes

-How to hire rockstar people

-and MUCH MORE!

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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.