Franchise Secrets Podcast

Today Erik is joined by Rob Cambruzzi, Founder and CEO of REP'M Group, a total Franchise Development company.

Erik and Rob break down critical things all Franchisors need to think about as they scale their brands.

Topics mentioned in this episode:

-Brand Development

-Branding & Marketing

-Broker and Organic Lead Generation

-Sales & Distribution

-Real Estate & Construction

-Franchise Operations

and Much More!

Check out this episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D.....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Today Erik is joined by the founder of Dirty Dough, Bennett Maxwell.

Dirty Dough is exploding in the franchise space. As a direct competitor to Crumbl Cookies, they have some interesting key differentiators that set them apart to successfully scale into a nationwide brand.

Dirty Dough is one of Erik's portfolio brands--brands that he has equity and/or advisory shares in.

Erik and Bennett Discuss:

-What are the best things about Crumbl Cookies?

-What is Dirty Dough trying to do better than Crumbl Cookies?

-Who is buying Dirty Dough franchises?

-Why does Dirty Dough have a board of advisors?

-Why is Erik on the board of advisors?

-What is Dirty Dough's mission?

-How does Dirty Dough give back?

-How to grow a brand quickly without mistakes

-How to hire rockstar people

-and MUCH MORE!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

On this episode of the Franchise Secrets podcast, Erik is joined by Tommy Mello, the founder of A1 Garage Door Service and the host of the Home Service Expert podcast. Erik and Tommy do a deep dive into sales, marketing, and recruiting for service-based companies.

While many business owners focus their attention on doing the work itself, creating processes and tracking KPIs is critical to success and growth. As Tommy and Erik detail in this episode, investing in your processes, your research, and your employees can allow an entrepreneur to make decisions based on facts, not feelings.

Tommy’s background (1:02)

Tommy shares his journey to the point where he started A1 Garage Door Service.

Family business (2:38)

Tommy talks about working with family, including some of the challenges he’s had working with family members.

A1 Garage Door growth (5:36)

As Tommy noted, he didn’t plan for the company to grow as it has. He attributes the growth to managing the company with facts, not feelings. That means tracking KPIs and creating the type of raw data needed to make big decisions.

Embracing technology (7:00)

Erik and Tommy continue to discuss the use of technology, especially CRMs, to track KPIs.

Building up the company (9:40)

Tommy breaks down how he’s built the company to the size it currently is -- from creating standard procedures and manuals to tracking every part of the business.

Getting focused (12:22)

Erik and Tommy talk about becoming laser-focused on their core business and how they’ve managed to push away distractions.

Traction (16:23)

Tommy and Erik discuss the system and book “Traction” and implementing the culture into a business.

Next steps (17:26)

Tommy details what the company’s current plans are, including some aggressive growth targets. He also explains some of the things the company is doing to achieve those goals.

Sales (24:50)

Tommy shares how he’s built up A1 Garage Door Service’s sales and some examples of how to build relationships with customers.

Consuming content (28:17)

Erik and Tommy talk about how they read books and consume other types of content to become better entrepreneurs. Tommy explains his process for creating notes and points out a few books he’s read.

Recruiting (34:10)

Tommy shares his insights on hiring employees and employee management, including having recruiters.

Training (37:33)

As Tommy notes, there are three main focus points in training -- Operational, technical, and sales.

Poor practices among competitors (41:55)

Tommy shares some of the things he sees his competitors doing wrong and his philosophy on things like pay and tenure.

Lead sources (46:55)

Lead sources like Angie’s List and Thumbtack are a staple of the industry. Tommy explains how he handles those types of services but points to search engine optimization and Google ads as a far better value.

Final bits of wisdom (50:50)

Tommy shares a few bits of his insight.

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The Franchise Secrets podcast has a special guest this week with entrepreneur and master marketer Dan Fleyshman. Dan is the youngest founder of a publicly-traded company in history, and he’s here to share his insight and experience with you.

Dan gives you new ideas and techniques to improve your marketing efforts and become a smarter business owner in this episode. From more guerilla-style local marketing efforts to learning how to use social media like Facebook, Twitter, Instagram, and LinkedIn more effectively. Dan talks about all the small and easy things you’re likely missing that could improve sales and make your businesses better.

Is your franchise underperforming, or do you want it to go to the next level? This week’s Franchise Secrets podcast is about becoming a top-performing franchisee by learning from others.

Erik Van Horn discusses some of the lessons he learned along the way, including being more enthusiastic and truly following through with tasks to get your desired results. Talking to other top performing franchisees is another important step to constantly learning where and how you could be doing better. Erik also gives a couple of great starter questions when talking to the top performers in your field and your local area.