The #1 Branding Mistake Every Startup Makes (And How to Fix It)

04/28/25 • 41 min

Founders Podcast: Guest Intro for Sapna Pieroux

🎯 80% of people never get past the logo when judging a business — and today's guest knows exactly why.

She’s a multi-award-winning brand consultant, a best-selling author, and a woman who’s helped hundreds of leaders go from invisible to unforgettable. With a background working with giants like L’Oréal and Toyota, she ditched the glitz of media parties to build brands with purpose — and rebuild her own life after a deeply personal health journey. She’s the superhero behind the scenes of some of the most authentic and magnetic personal brands out there.

She’s been called “SuperSaps” for a reason — please welcome to the Founders Podcast... Sapna Pieroux! 🎉

Hosted on Acast. See acast.com/privacy for more information.

Founders Podcast: Guest Intro for Sapna Pieroux

🎯 80% of people never get past the logo when judging a business — and today's guest knows exactly why.

She’s been called “SuperSaps” for a reason — please welcome to the Founders Podcast... Sapna Pieroux! 🎉

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

8 Startup Mistakes You’re Probably Making Without Realising

8 out of 10 startups fail—but what if most of those failures were avoidable? Imagine having a toolkit that not only shows you where things go wrong but also teaches you how to “goof-proof” your business before disaster strikes.

Today’s guest has made—and survived—his fair share of entrepreneurial blunders. From navigating the rollercoaster of launching WhirlWhims LLC to mentoring small business owners on how not to self-sabotage, he’s distilled his wisdom into a powerful new book, UH-OH!

He’s an inventor, entrepreneur, and the self-proclaimed “Uh-Oh! Navigator”... Please welcome William Holsten to the Founders Podcast.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Secret Tricks Pros Use to Crush Online Meetings

💥 3100+ articles. 100+ C-level interviews every year. One mission: to save healthcare through technology. Imagine a future where your smartwatch alerts your doctor before you even know you’re sick. A world where seniors live safely at home longer, employees get healthier (and companies richer), and diseases are tackled before they take root. That future isn’t science fiction—it’s being built right now.

Our guest today is a visionary who’s not just predicting this transformation—he’s helping lead it. With decades of experience, global insight, and a front-row seat to health tech’s biggest breakthroughs, he’s here to show us what’s coming next.

Please welcome Alfred Poor – the Health Tech Futurist.

https://alfredpoor.com/video-meeting-blueprint

Hosted on Acast. See acast.com/privacy for more information.