
Founder Friday with Michael Calver of Amutri.com
11/25/22 • 31 min
Amutri is the Canva.com of the 3d visualisation world.
It democratises the ability to render 3D visualisations in seconds, empowering architects and designers to understand and explore their spaces, engage with stakeholders and respond to the needs of their customers in a different way.
In this first episode of the new series our guest today is Michael Calver, the sole Founder and CEO of Amutri. He perceives his journey is to build a unicorn company. At this stage the company is releasing the MVP and seeing it in the hands of real users.
Amutri.com is also in the process of raising a seed round of GBP1.5M.
Based in Cornwall, Amutri and has been formed as part of the Falmouth University Launchpad program.
Michael shares his thoughts on motivation, finding a co-founder and reflects on the trials of the journey to date.
Key highlights
- 1:45 What amutri.com is all about
- 5:35 The inspiration for Michael in building this idea
- 10:35 Lessons learned from his journey
- 15:20 Why Michael chose to be a Founder
- 22:20 The journey to find a co-founder
- 29:15 Advice for first time founders
Total run time : 32 mins
This episode was recorded in November 2022
Host: Stewart Noakes
https://www.linkedin.com/in/stewartnoakes/
Guest: Michael Calver
https://www.linkedin.com/in/michaelcalver/
https://www.falmouth.ac.uk/launchpad---
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Canopy Community
The place for founders, start ups and entrepreneurs. For more episodes, or to access coaching, events, advice, networks, education and more, visit...
Amutri is the Canva.com of the 3d visualisation world.
It democratises the ability to render 3D visualisations in seconds, empowering architects and designers to understand and explore their spaces, engage with stakeholders and respond to the needs of their customers in a different way.
In this first episode of the new series our guest today is Michael Calver, the sole Founder and CEO of Amutri. He perceives his journey is to build a unicorn company. At this stage the company is releasing the MVP and seeing it in the hands of real users.
Amutri.com is also in the process of raising a seed round of GBP1.5M.
Based in Cornwall, Amutri and has been formed as part of the Falmouth University Launchpad program.
Michael shares his thoughts on motivation, finding a co-founder and reflects on the trials of the journey to date.
Key highlights
- 1:45 What amutri.com is all about
- 5:35 The inspiration for Michael in building this idea
- 10:35 Lessons learned from his journey
- 15:20 Why Michael chose to be a Founder
- 22:20 The journey to find a co-founder
- 29:15 Advice for first time founders
Total run time : 32 mins
This episode was recorded in November 2022
Host: Stewart Noakes
https://www.linkedin.com/in/stewartnoakes/
Guest: Michael Calver
https://www.linkedin.com/in/michaelcalver/
https://www.falmouth.ac.uk/launchpad---
Following this link in the show notes let's Buzzsprout know we sent you, gets you a $20 credit if you sign up for a paid plan, and helps support our show.
---
Tech Recruitment Experts on a mission to make people happy
Boardroom Advisors
Real world advisors for scale-ups and SMEs
HiYield.co.uk
Digital Product Studio
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Canopy Community
The place for founders, start ups and entrepreneurs. For more episodes, or to access coaching, events, advice, networks, education and more, visit...
Previous Episode

Series 3, Episode 2 - David Harris, Entrepreneur and Serial Investor
Considering embarking on an incubator program? Or pitching for investment? David Harris has been on both sides of the table and can shed a little light on setting the tone for a success.
Co-founder, business mentor and investor, based in Bristol, UK, David tells us about his journey from struggling start up to extraordinary exit. He shares his insights about building the right team and what it looks like to be 'investor ready'.
Host: Charity Wilson
http://linkedin.com/in/charity-wilson-6502789b
David Harris
https://www.linkedin.com/in/david-harris-0ba569/
https://www.linkedin.com/company/bristol-private-equity-club/
Canopy Community
The place for founders, start ups and entrepreneurs. For more episodes, or to access coaching, events, advice, networks, education and more, visit...
https://linktr.ee/CanopyCommunity
The friends of Canopy membership group
Portugal Ventures
Growing global
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Canopy Community
The place for founders, start ups and entrepreneurs. For more episodes, or to access coaching, events, advice, networks, education and more, visit...
Next Episode

May and Camilla of Beta100.co
BETA100TM is a project-based network of talent that startups can use to build up their teams and grow their businesses. The platform challenges you to change your mindset and test-drive your relationships before committing to a fixed role.
Contributions to projects are remunerated through equity, pay or a mixture of both.
In this edition of Founder Friday the co-founders of Beta 100 share their experience of building, as non technical founders, a tech product to help other founders.
They reflect on their experiences of the journey to become co-founders & the commitment it takes as well as the faith in each other, to get a startup of the ground.
Beta100.co is at the stage of proving product market fit, and raising their seed round.
Based in Cornwall, Beta100 and has been formed as part of the Falmouth University Launchpad program.
Key highlights
- 1:26 What Beta 100 is all about
- 8:08 The inspiration for May and Camilla in building this idea
- 18:46 Lessons learned from the journey so far
- 23:33 Why May and Camilla chose to be Founders (not just Employees)
- 26:53 [Godparent style] Advice for first time founders
Total run time : 32 mins
Host: Stewart Noakes
https://www.linkedin.com/in/stewartnoakes/
Guest: May Ireland
https://www.linkedin.com/in/mayireland/
Guest: Camilla Carrapatso
https://www.linkedin.com/in/camillacarrapatoso/
Falmouth Launchpad program
https://www.falmouth.ac.uk/launchpad
Beta 100
https://www.beta100.co
Watch May talk about Beta 100 at Canopy Demo Night in Lisbon - Nov 2022 - https://youtu.be/wq4w7zp0-bE
Tech Recruitment Experts on a mission to make people happy
HiYield.co.uk
Digital Product Studio
Boardroom Advisors
Real world advisors for scale-ups and SMEs
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Canopy Community
The place for founders, start ups and entrepreneurs. For more episodes, or to access coaching, events, advice, networks, education and more, visit...
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