For the Love of Podcast - The Levers of Profitable Podcasting with Stephen Woessner

The Levers of Profitable Podcasting with Stephen Woessner

10/12/20 • 55 min

My guest today is the CEO of Predictive ROI, host of the top-rated Onward Nation Podcast, and author of the book Profitable Podcasting. Stephen Woessner breakdowns how to produce a successful podcast as well as anyone! What I love about his approach is the attention he places on all the details. He gets into the weeds and looks at all the levers that can be pulled to help a podcast find success. He’s written books on search engine optimization and social networking and understands how to predict a return on investment for the work we put in. It’s no wonder, his company is called Predictive ROI. This one is chalked full of nuggets of gold and here are some highlights:

Why podcasting is like a Trojan Horse for business
3 steps for planting your Flag of Authority
Creative ideas for repurposing your podcast
What are the vital metrics we should pay attention to
SEO and Email list building strategies
How to turn your podcast into YouTube videos, weekly newsletters, and a book
How many loyal fans you need
Ideas to help treat your podcast guests like VIPs

Where you can find Stephen:

https://predictiveroi.com/

https://predictiveroi.com/onward-nation-podcast/

https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288

https://www.facebook.com/PredictiveROI/

https://twitter.com/stephenwoessner

https://www.linkedin.com/in/stephenwoessner/

https://www.instagram.com/predictiveroi/

https://www.youtube.com/channel/UCLxm9F3qRNYLH4GBMQ9ZfUg

Links and Resources

33:21 The Small Business Owner's Handbook to Search Engine Optimization

33:22 Increase Online Sales Through Viral Social Networking

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why podcasting is like a Trojan Horse for business
3 steps for planting your Flag of Authority
Creative ideas for repurposing your podcast
What are the vital metrics we should pay attention to
SEO and Email list building strategies
How to turn your podcast into YouTube videos, weekly newsletters, and a book
How many loyal fans you need
Ideas to help treat your podcast guests like VIPs

Where you can find Stephen:

https://predictiveroi.com/

https://predictiveroi.com/onward-nation-podcast/

https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288

https://www.facebook.com/PredictiveROI/

https://twitter.com/stephenwoessner

https://www.linkedin.com/in/stephenwoessner/

https://www.instagram.com/predictiveroi/

https://www.youtube.com/channel/UCLxm9F3qRNYLH4GBMQ9ZfUg

Links and Resources

33:21 The Small Business Owner's Handbook to Search Engine Optimization

33:22 Increase Online Sales Through Viral Social Networking

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Intro Mistakes, Feedback, and Finding Profit - Dave Jackson (Podcast Hall of Fame)

My guest today needs no introduction. In fact, he’d probably prefer it that way.

Sure he’s in the Podcast Hall of Fame, runs serval successful podcasts, has helped countless podcasters get their start with his company School of Podcasting, and is pretty much a legend in the space but as you will see he is an advocate for getting into what he calls the “meat and potatoes” — meaning lead with value, not a long introduction.

Here are some highlights from the show:

Common mistakes with Intros that create a bad first impression
Things that make him throw up in his mouth (just a little bit)
Interviewing strategies
How to get real feedback, not "mom feedback"
How to “fan the flames” and personally connect with your audience
Ideas for monetization
Lighting round to get a snapshot into his favorite tools and platforms

Links and Resources:

00:15 School of Podcasting

00:24 "Live with values, not a long introduction"

03:40 Erik K. Johnson

07:07 Blue Yeti Mic

08:04 Anchor

09:30 Conan O'Brien's Advertisers

19:01 Eric Nuzum Book - Make Noise

19:07 "If you have somebody on your show figure out what's the one question that only they can answer"

34:27 Loom Tool

35:13 Jessica Rhodes podcast

38:25 "Great interviews are based on great listening"

42:08 Profit from Your Podcast Book

49:05 Membership Academy

49:45 Freshdesk

49:57 Geniuslink tool

50:45 Buy Me a Coffee Tool

51:24 Storyworthy book

53:30 Podcast Review Show

Dave's new book just released: Profit From Your Podcast

His podcasts:

Ask the Podcast Coach

Podcast Rodeo Show

Podcast Review Show

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

How to Interview Rockstars (literally) - Jordan Paris

Jordan Paris is the host of the podcast, Growth Mindset University, which has ranked #6th in Apple’s Self-Improvement category, #3rd in the Training category, and #15th in the highly competitive education category.

On his show, he effectively creates the school of his dreams where the audience is given lessons they should've learned in school but didn’t.

His guest list is beyond impressive:

Grant Cardone, James Altucher, Mark Manson, Dan Lok, and many many others!

He’s also the founder and creative director of Trend Up Media, a podcast agency that produces profitable podcasts for businesses, and he is the author of the book The Podcast Playbook

Did I mention he accomplished all of this by the age of 22 while also attending college?

In this episode, we talk about the insights from his journey podcasting and lessons shared in his book: