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Food for Thought - Pete Gillespie | Co-founder, Garage Project

Pete Gillespie | Co-founder, Garage Project

04/19/23 • 31 min

Food for Thought

Pete Gillespie is the brains and brewer behind one of the world’s great independent beer brands.

In 2011 Pete, brother Ian and their mate Jos Ruffell started brewing beer out of a run down auto workshop in Wellington, New Zealand, brewing just 50L of experimental, wild and at times wacky beer at a time - and Garage Project was born.

Since then, Pete and the team have created literally hundreds of different beers and with cans as distinctive as the beer inside, Garage Project has become one of the best known craft beer brands across New Zealand, Australia and on the global stage.

In this episode:

  • Pete reveals the branding advice they were given in the early days and why ignoring has been instrumental in their success
  • Shares the reasons being independent remains important - but why they’ll never rule out joining a larger commercial brewery
  • Details why Wellington is such a great food and drink destination
  • Recounts the best restaurant meal he’s eaten and shares his recipe for ceviche featuring Australian salmon

* Language warning: this episode contains some coarse language*

We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.

visit the me&u website now!

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Pete Gillespie is the brains and brewer behind one of the world’s great independent beer brands.

In 2011 Pete, brother Ian and their mate Jos Ruffell started brewing beer out of a run down auto workshop in Wellington, New Zealand, brewing just 50L of experimental, wild and at times wacky beer at a time - and Garage Project was born.

Since then, Pete and the team have created literally hundreds of different beers and with cans as distinctive as the beer inside, Garage Project has become one of the best known craft beer brands across New Zealand, Australia and on the global stage.

In this episode:

  • Pete reveals the branding advice they were given in the early days and why ignoring has been instrumental in their success
  • Shares the reasons being independent remains important - but why they’ll never rule out joining a larger commercial brewery
  • Details why Wellington is such a great food and drink destination
  • Recounts the best restaurant meal he’s eaten and shares his recipe for ceviche featuring Australian salmon

* Language warning: this episode contains some coarse language*

We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.

visit the me&u website now!

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