Natalie Paull | Founder and head baker, Beatrix Bakes
03/14/23 • 25 min
Nat is the owner-baker of Beatrix Bakes, one of Melbourne’s most-loved bakeries. When it opened in 2011 Nat quickly found fans and fame for her take on traditional country bakery treats and today has transformed the bakery into an online store selling whole cakes that consistently sell out.
She is the author of a best-selling bakebook of the same name, has appeared on MasterChef sharing some of the secrets to her incredible creations and in March will embark on her biggest catering gig yet - cooking brunch for 1600 people in Melbourne’s Treasury Gardens as part of the Melbourne Food and Wine Festival World’s Longest Brunch.
In this episode:
- Nat opens up for the first time about how she almost fell out of love with baking - and how she regained her creativity
- How she pivoted from retail store to thriving eCommerce business and how she stays connected with customers
- Reveals her favourite “ guilty pleasure” and why it’s inspired her next crowd-pleasing creation
- The reason one of famed chef Phillipe Searle desserts lives rent-free in her head and shares her secrets to the perfect sponge
We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.
Nat is the owner-baker of Beatrix Bakes, one of Melbourne’s most-loved bakeries. When it opened in 2011 Nat quickly found fans and fame for her take on traditional country bakery treats and today has transformed the bakery into an online store selling whole cakes that consistently sell out.
She is the author of a best-selling bakebook of the same name, has appeared on MasterChef sharing some of the secrets to her incredible creations and in March will embark on her biggest catering gig yet - cooking brunch for 1600 people in Melbourne’s Treasury Gardens as part of the Melbourne Food and Wine Festival World’s Longest Brunch.
In this episode:
- Nat opens up for the first time about how she almost fell out of love with baking - and how she regained her creativity
- How she pivoted from retail store to thriving eCommerce business and how she stays connected with customers
- Reveals her favourite “ guilty pleasure” and why it’s inspired her next crowd-pleasing creation
- The reason one of famed chef Phillipe Searle desserts lives rent-free in her head and shares her secrets to the perfect sponge
We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.
Previous Episode
Calvin McDonald | Head of Australian operations, Brewdog
Calvin is head of Australian operations for Brewdog - a Scottish craft beer company that over the past 15 years has expanded across the UK, EU, US and now Australia.
Calvin has pulled off the incredible feat of opening three new venues over just a few months across the east coast of Australia - in Brisbane's central party hub of Fortitude Valley, Pentridge Prison in Melbourne and in Sydney's South Eveleigh. These venues join the first Aussie Brewdog and home of one of its four global brewery operations that opened in Brisbane at the end of 2019.
In this episode:
- Calvin shares how he worked his way up from a Brewdog bartender through almost every venue position to now head up the Australian operations
- Talks about how he’s adapted a global business to Australia’s high-wage environment - and why that’s a good thing
- Reveals the key ingredients for staff engagement and how to create culture within a team
- And shares his favourite recipe for dandan noodles
We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.
Next Episode
Nick Stone Pt. 1 | CEO and founder, Bluestone Lane
Nick is the CEO and founder of Bluestone Lane - an Australian-influenced hospitality brand based in New York.
Nick took Melbourne’s famed coffee culture - and while he didn’t quite bottle it - he brought it to the US and almost a decade after opening the first venue, there are now more than 60 Bluestone Lane cafes and coffee shops located throughout the United States.
In this episode:
- Nick shares the reason he took Australia’s coffee culture to the US
- Why finding the right management and leaders is critical in a startup’s journey
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- And talks about the true cost of coffee and whether consumers are willing to pay
We’ve got the ingredients that’ll help your business grow.
Find out how more than 6000 bars, pubs and restaurants use me&u to make every guest feel like a local.
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