The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts

01/14/21 • 50 min

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

In this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food CFO podcast, to talk about the three pillars of a successful food business. You’ll hear them talk about how brand, financials, and sales strategy are all crucial for building a successful, stable, profitable food or beverage company. Make sure to listen to the end for a free giveaway opportunity!

In This Episode:

The three pillars of building a sustainable and profitable food business.
Why you should start thinking about brand strategy from day one.
The mistake many brands make when it comes to pricing their products.
Why so many businesses underestimate the price of labor.
Why you shouldn’t be afraid of being the most expensive product in your category.
The hidden costs of distribution.
The four main choices you have when it comes to distribution.
Example of a brand that is thinking about all three pillars.
Where to find details on our giveaway!

Resources:

In This Episode:

The three pillars of building a sustainable and profitable food business.
Why you should start thinking about brand strategy from day one.
The mistake many brands make when it comes to pricing their products.
Why so many businesses underestimate the price of labor.
Why you shouldn’t be afraid of being the most expensive product in your category.
The hidden costs of distribution.
The four main choices you have when it comes to distribution.
Example of a brand that is thinking about all three pillars.
Where to find details on our giveaway!

Resources:

Previous Episode

From a Good Product to a Great Brand

Brand Strategy can feel like a topic that is reserved for big food businesses more than emerging food businesses, but the concepts matter to brands of all sizes and make a big difference if you take the time to get clear about who your brand is at the core, who you serve and how you meet your consumers’ needs in a way your competitors can’t, or won’t, to set your brand apart.

In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains how to use Brand Strategy to evolve from making a good product to building a great brand.

In This Episode:

The event that sparked Katie’s interest in brand management.
Why a good food product is necessary, but not enough.
Why the time for brand strategy is always now.
The danger of focusing only on product.
How building a strong brand is like a bank account.
Why clarity and confidence is so important for building a brand.
How a strong brand can help you build brand recognition and word of mouth marketing.
How having a strong brand can help you with new product launches.
Where to sign up for a free 5 day training starting 2/1/21

Resources:

Next Episode

What's the Big Idea?

Your consumer needs and company advantages are at the core and your brand strategy, but you need something to tie everything together into a unified front. You may hear it referred to as your Brand Essence, or Big Idea. It’s the singular idea or concept that you want to come to life and run throughout everything you do to bring your brand strategy to life.

In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains the importance of identifying the thread that runs through everything that you do and bridges the gap between your internal strategy and external activation.

In This Episode: