How Soñar! Foods Brings Their Brand’s Mission to Life with Maria Garcia Brennan and Pete Brennan

12/11/19 • 43 min

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Having a well-defined brand strategy in place for your natural food company helps you clarify a message that resonates with your consumers, and makes stakeholders like buyers and investors to want to learn more.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks to Maria Garcia Brennan and Pete Brennan, co-founders of Soñar! Foods, an organic grain-free tortilla chip company that brings a focus to uplifting the Latino community as part of everything they do with their business. Katie highlights Soñar! as an example of a natural food brand that is well-aligned on both the front and back end of the business when it comes to supporting the brand strategy, or “north star.”

In This Episode:

Why a question from their daughter lead Maria and Pete to start Soñar.
How Maria and Pete met and combined their experience to start Soñar!.
What it looks like to align a company with your brand strategy from the top down.
What it means to be certified as a B Corp.
How pursuing more than profits helps keep Soñar! grounded.
How their mission extends to their packaging.
The trade shows they did that helped them grow their brand.

Resources:

In This Episode:

Why a question from their daughter lead Maria and Pete to start Soñar.
How Maria and Pete met and combined their experience to start Soñar!.
What it looks like to align a company with your brand strategy from the top down.
What it means to be certified as a B Corp.
How pursuing more than profits helps keep Soñar! grounded.
How their mission extends to their packaging.
The trade shows they did that helped them grow their brand.

Resources:

Previous Episode

The 5-Minute Food Business Brand Strategy Formula

There’s so much that goes into developing and documenting the brand strategy for your food business, but if you want to pare it all down to the basics to define or refine your strategy in just a few minutes, this formula will help you get you started.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva does just that, with her V+3 C formula. That stands for Vision, Competitor, Consumer, and Company - the four things that can guide your efforts to create a meaningful point of difference for your brand so you can meet your consumers’ needs in a way your competitors can’t, or won’t.

In This Episode:

What Katie would do if she only had five minutes with a brand.
The V and 3 C’s of Brand Strategy for food and beverage companies.
Thought starters to articulate your vision for your business.
Why a vision statement is so important for your team.
Why every brand needs to know what’s going on with its competitors.
How to define your primary and secondary consumer.
What psychographics are and why they’re even more important than demographics.
How to define your company’s unfair advantage.
The three P’s that can help you further define what you do best and communicate it to your team and other stakeholders.
Why it’s so important to put pen to paper.

Resources:

Next Episode

Amazon Success Strategies for Food Businesses with Shannon Roddy

We talk a lot on the Real Food Brands podcast about having a Brand Strategy in place to align everything on both the front and back end of your food business to deliver on your brand’s vision. The same concept holds true within every area of your business; your strategy needs to come to life through your operations, marketing, customer service...even Amazon.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva is joined by Shannon Roddy, an Amazon expert who helps brands develop their Amazon strategy and grow their businesses on Amazon. In this episode, we talk about how to build brand equity, control who’s selling your product and why Amazon is so important as a product research and branding platform.

In This Episode: