112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
12/11/23 • 18 min
The Real Food Brands Podcast is BACK and I'm so glad you're here.
The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about:
- What you can expect from new podcast episodes to help you Define, Align, and Activate your brand strategy to position your brand to stand out.
- A brief intro for those of you who are new listeners, including how helping you shake up shopping carts with a solid brand strategy helps more people get access to real food.
- Why leaving the corporate world almost 12 years ago to work with food entrepreneurs was the best decision I made despite loving every role I had held prior at big companies including American Girl, Kraft Foods, & Assurant Health.
- How you can get your free Brand Checkup Scorecard to assess progress on various aspects of your brand.
Resources to continue positioning your food brand to stand out.
--Brand Checkup Scorecard (Free)
--Ep 68: Turn Your Marketing Plan Into a Consumer Connection Plan
--Real Food Brands Marketing Round Table Facebook group (Free)
--Brand Strategy Streamlined self-paced program
--Let's connect on Instagram
If you have questions or ideas for future show topics (interviews are by invitation, but feel free to share those ideas as well) please send an email to [email protected].
Thanks for listening, now let's go shake up shopping carts!
The Real Food Brands Podcast is BACK and I'm so glad you're here.
The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about:
- What you can expect from new podcast episodes to help you Define, Align, and Activate your brand strategy to position your brand to stand out.
- A brief intro for those of you who are new listeners, including how helping you shake up shopping carts with a solid brand strategy helps more people get access to real food.
- Why leaving the corporate world almost 12 years ago to work with food entrepreneurs was the best decision I made despite loving every role I had held prior at big companies including American Girl, Kraft Foods, & Assurant Health.
- How you can get your free Brand Checkup Scorecard to assess progress on various aspects of your brand.
Resources to continue positioning your food brand to stand out.
--Brand Checkup Scorecard (Free)
--Ep 68: Turn Your Marketing Plan Into a Consumer Connection Plan
--Real Food Brands Marketing Round Table Facebook group (Free)
--Brand Strategy Streamlined self-paced program
--Let's connect on Instagram
If you have questions or ideas for future show topics (interviews are by invitation, but feel free to share those ideas as well) please send an email to [email protected].
Thanks for listening, now let's go shake up shopping carts!
Previous Episode
111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about it.
Today on Episode 111 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva talks through what to do when something in your business is out of alignment, and what she’s doing about that in her own business to make an adjustment.
In This Episode:
- Why it can be hard to identify when something is out of alignment with your vision.
- What questions to ask yourself about alignment.
- Why having your brand strategy documented can help you stay aligned.
- How to break down your ‘Knowns and Unknowns’ to make big decisions more manageable.
- Why it’s so important to create space to find joy in the journey.
- What Katie is doing to realign her time for the summer.
Resources:
Next Episode
113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searching for ways to stay positive about the business they love.
Recognizing the power of focus is a good start, but not as easy as just saying, "stay focused," right?!
With your brand strategy and business plan in mind, you can use this episode to think about ways to protect your focus and ultimately your time, energy, and ability to get the right things done on a day-to-day and annual basis to reach your goals.
In this episode I share some useful tips (not all are what you might expect to hear on a food business podcast!) and ways to help maintain focus on what's important now and next so that you can activate your brand strategy and reach your Vision & Goals.
-- How documenting your Brand Strategy provides clarity and cohesiveness, which leads to having confidence to prioritize plans.
--The myth of multitasking and why splitting your attention can get in the way of aligned action and sticking to your strategy.
--Why prioritizing the 8 Strategic Imperatives is a good first step to setting priorities that will keep you focused.
-- What focus and consistency have to do with building a strong brand.
--Why your Purpose, or WHY, can pull you back if you hit hard times or lose focus.
-- What I've learned about ADHD & ADD and focus and why hyperfocus can be a superpower.
--How understanding the Executive Functions, or admin areas of your brain, can help you identify your individual opportunities to build focus .
--A nudge to embrace your team's diverse-thinking brains as a way to strengthen to your Brand Strategy Activation plans.
Resources
--Ep84: Why Being Consistent Isn't Boring...It's Brand Building!
—Brand Checkup Scorecard Plus, monthly emails with tips and resources
—Real Food Brands Marketing Round Table Facebook group (Free)
—Brand Strategy Streamlined self-paced program + Monthly Q&A calls
–Let’s connect on Instagram
As always, please reach out to me with any feedback, questions, or to book a strategy call. You can contact me here.
Thanks for listening, now let’s go shake up shopping carts!
Katie
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