FF171: Marketing With Case Studies with Geoff Strauss

11/29/22 • 17 min

1 Listener

In this episode, Geoff Strauss shares his expertise in Case Studies, one of the most effective ways to market your business. You need to give people a reason to trust you and case studies provide that social proof.

Highlights From This Episode:

Case studies are truly one of the most effective pieces for marketing for businesses
A case study is the story of your customers experience with your business
An excellent way to show Here's the situation. Here's the solution we provided. And here's the results that our customer got.
You need to give people a reason to trust you and case studies provide that social proof piece
The framework of a case study follows the hero’s journey

Links & Resources From This Episode:

Read more: ‘Just Case Studies’ by Geoff Strauss

Learn more: Just Case Studies website

Resources: How To Use A Case Study

More About Geoff Strauss

I help businesses tell their customer success stories using video and written case studies to build the trust customers need before they buy. Just Case Studies has helped clients in a variety of industries figure out and craft the stories they need to be telling.

Just Case Studies can help businesses of any size leverage the success they’ve helped their clients achieve into new opportunities. I’m also the author of the book, “The Book On Case Studies: How To Build Trust & Profit Using Customer Success Stories”.

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.

Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur #business #framework #marketing #results #success #leadership #case study #content #strategy #social proof

Highlights From This Episode:

Case studies are truly one of the most effective pieces for marketing for businesses
A case study is the story of your customers experience with your business
An excellent way to show Here's the situation. Here's the solution we provided. And here's the results that our customer got.
You need to give people a reason to trust you and case studies provide that social proof piece
The framework of a case study follows the hero’s journey

Links & Resources From This Episode:

Read more: ‘Just Case Studies’ by Geoff Strauss

Learn more: Just Case Studies website

Resources: How To Use A Case Study

More About Geoff Strauss

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur #business #framework #marketing #results #success #leadership #case study #content #strategy #social proof

Previous Episode

FF170: Getting Customer Attention with Alexander Ford

In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they're buying stuff from.

Highlights From This Episode:

The magic box in your pocket ... Google
The owner’s biggest number one challenge ... figure out how to get your customers attention, keep that attention and turn it into a customer
Mistake number one would be to generically look at all social media as the same
Learn what entertainment means to your audience and produce a video that aligns with those goals
Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins

Links & Resources From This Episode:

Learn more: Measurable Genius

More About Alexander Ford

Alexander Ford is the President and CEO of Measurable Genius, Calgary's only polymathic services agency. Alexander has been pursuing his dream of helping entrepreneurs and business owners find their story, acquire new leads, and scale their businesses since he first became an entrepreneur at age 12.

By combining strategic consulting, information technology, and marketing services, Alexander and his team convert challenges into opportunities other experts, specialists, consultants, or gurus have been unable or unwilling to solve.

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur #business #marketing #personal brand #business brand #content #strategy #social media #relationships #video

Next Episode

FF172: Fun And Authenticity In Business with Rod Bourn

Rod is the founder and Lead Ninja of Down, Set, Lead and helps organizations grow their business and people through coaching, training and mentoring. Rod and I have a fun conversation about ‘Having Fun’ and ‘Being Authentic.’ People love authenticity and that’s what draws them to you.

Highlights From This Episode:

If you're happy you're going to be healthier, and if you're healthier, you're going to be happier
Rod will send you his new book (a gift) if you give him an answer that makes him laugh to his joke ... ‘How many guys in kilts does it take to put in a light bulb?
You have to be intentional about making your life fun.
People love authenticity and are drawn to you. You make them feel more confident in themselves and you are more comfortable yourself.
We need that human connection and people telling us that we're okay.
How often do the businesspeople say Thank you. I appreciate you coming in.

Rod challenged us, 3 times a day, for the rest of this week, make sure that you say, Thank you, I appreciate you, to whoever you sincerely want to thank and appreciate.

Links & Resources From This Episode:

Read more: ‘Down, Set, Lead’ by Rod Bourn

Learn more: Down, Set, Lead website

Rod Bourn LinkedIn

More About Rod Bourn

With a passion to improve people and organizations, Rod has worked in organizational development and leadership programming positions in a variety of industries including manufacturing, services, and higher education.

Rod is the founder and Lead Ninja of Down, Set, Lead; a strategic consulting group focused on helping organizations grow their business and people through coaching, training and mentoring. He is also the Project Director for Goldman Sachs’ 10,000 Small Businesses program in Baltimore.

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur #business #branding #marketing #appreciation #connection #mentoring #happier #confident #authenticity