046: Get Seen with Short-Form Video For your Brand with Sarah Weiss

10/27/22 • 29 min

When you think of doing a video for your business, how does it feel? Good? Uncomfortable? Initially, for me, I was super uncomfortable and tried to make it perfect. The reality is, it’s never perfect, and the more imperfect it is, the more engagement I got. Whaattt? A recent study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. Video content is increasingly becoming an important part of every brand’s content marketing strategy. Today we’re going to dive into showing up on short-form video for your brand and business with a special guest, Sarah Weiss, a Social Media strategist.

About Sarah:

Sarah is a social media strategist who specializes in short-form videos like TikTok and Instagram Reels! She gets online business owners visible on video so they can land dreamy clients! When she's not over on TikTok, Sarah loves spending time with her puppies, fiancé and jamming out to Broadway showtunes.

Episode Highlights:

Sarah’s career change from speech therapist to social media strategist (just a fun fact lol)
Showing up on short-form video for your brand/business
Why video is important to incorporate and why it's not going anywhere
How to show up authentically
Actionable tips to start getting on video today (hooks, video structure, etc)

Thanks, Sarah for sharing your zone of genius for on short-form video to help get online business owners more visible so that they can land their dream clients! This episode will truly shift your perspective.

Connect with Sarah Weiss:

Website: www.onbrandbysarah.com
Instagram: www.instagram.com/onbrandbysarah
Tiktok: www.tiktok.com/@onbrandbysarah
Facebook: www.facebook.com/onbrandbysarah
20 Hooks for IG and Instagram Reels: https://onbrandbysarah.com/#freebie

Connect with Nathalie:

Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Website: https://pictonat.com

About Sarah:

Episode Highlights:

Sarah’s career change from speech therapist to social media strategist (just a fun fact lol)
Showing up on short-form video for your brand/business
Why video is important to incorporate and why it's not going anywhere
How to show up authentically
Actionable tips to start getting on video today (hooks, video structure, etc)

Connect with Sarah Weiss:

Website: www.onbrandbysarah.com
Instagram: www.instagram.com/onbrandbysarah
Tiktok: www.tiktok.com/@onbrandbysarah
Facebook: www.facebook.com/onbrandbysarah
20 Hooks for IG and Instagram Reels: https://onbrandbysarah.com/#freebie

Connect with Nathalie:

Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Website: https://pictonat.com

Previous Episode

045: Prepared to Partner - Being Ready For YES Moments with Amelia Roberts

One of the key ways to grow your business and expand your reach is through partnerships and collaboration. Yes, a lot of it has to do with relationship building but time is precious. We want to take on the right opportunities and make it a fruitful relationship. One of my key values is community and connection and I'm so happy to dive deeper into this space with today’s topic ‘Prepared to partner - being ready for YES moments with Amelia Roberts, Business Development Advisor, and Collaboration Consultant.

About Amelia:

Amelia is a registered nurse by trade who fell in love with marketing and sales (it turns out the process for each matched her expertise with scientific methods perfectly).

Amelia's almost 20 years in healthcare and 6 years in business have proven that most challenges with advancing in a career or business result from:

A) a story that is not being told

B) a collaboration that is not happening

C) both A and B

Now, alongside other hats, individuals and teams hire Amelia to regain control of their day, quarter, or year with the RIGHT collaborations.

When she is not teaching leaders how to do less marketing while making more impact by developing relationships at scale, Amelia enjoys spending time on #teamnap as well as planning both real and imagined food tours.

Episode Highlights:

How to go after the collaborations that will help your business grow
How to know when to say yes or no to a collaboration opportunity
Examples of collaborations for your business: podcasts, panels, virtual summits, sponsorship, a book to give (swag), masterminds, referral partners, affiliates
Setting expectations
Being ready to receive using the SCALE framework
Using the BOND framework: Browse, Observe, Nurture, Deliver
Questions to consider when seeking collaborations: Why you, Why them? Why now?

Quote: “Ask for what we want and be prepared to receive.” Maya Angelou

Thanks, Amelia for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.

Grab the Scale with Sanity guide that shares an easier and simpler way to grow your audience while preserving your well-being. http://bit.ly/getinfrontofanyone

You can connect with Amelia on:

LinkedIn https://www.linkedin.com/in/ameliaroberts/
Instagram: https://www.instagram.com/talk2amelia
Twitter: https://twitter.com/talk2amelia
YouTube: http://www.youtube.com/c/AmeliaRDream100
Follow on Facebook: https://www.facebook.com/solutionsbyameliadotcom

Connect with Nathalie:

Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Website: https://pictonat.com

Next Episode

047: Embracing the Pause: A Year of Growth and Renewal

In this episode, the podcast host Nathalie Amlani discusses a year-long hiatus from her podcast, 'The Focal Tangent: Perspectives That Shift.’' A retreat in Costa Rica provided a profound emotional shift that led her to take an intentional pause from her work to concentrate on personal matters.

During this time, she experienced various emotions like grief, vulnerability, sadness, renewal, and inner strength. She discusses how her pause resulted in positive outcomes for her business and personal life, emphasizing the importance of self-care, decluttering and the power of vulnerability.

Towards the end, she emphasizes the importance of discussing mental health in improving overall wellbeing and promises to bring fresh content on the podcast that revolves around inner growth and transformation.

00:00 Introduction and Welcome Back

00:22 The Unplanned Break and Its Impact

02:40 Emotional Journey: Grief, Vulnerability, and Sadness

05:02 Renewal, Inner Strength, and Advocacy

07:15 The Power of Decluttering and Energy Shift

09:11 Strengthening Intuition and Inner Knowing

10:08 The Transformation and Renewed Self

10:51 The Importance of Mental Health Conversations

11:46 Embracing the Deep and the Darkness

12:13 The Way Forward: Fresh Content and Connections

The next season brings 22 fresh episodes and compelling topics, stay tuned!
Stay in touch with Nathalie: