016: How Couples Can Survive and Thrive in the Busiest Of Times with Allison Villa

09/22/21 • 25 min

Your busy season is approaching... your heart beats faster, it feels as though there are less minutes in a day to get things done, to prepare, it’s showtime... but wait, you haven’t had a chance to connect with your partner or your family... "there will be time... when things get less busy...", by then there may be tears, frustration, yelling. Does this feel familiar? This is my storyline on repeat and guess what? There's a way that couples can survive and thrive in the busiest of times.

I’m so excited to welcome Allison Villa, Psychotherapist + Relationship Expert, creator of The 4 Relationship Seasons-, and host of the Couplehood podcast. We learn about how to apply the 4 Relationship Seasons lean into her expertise on helping couples remain healthy during peak periods in business... and during uncertain and stressful times such as a pandemic. Her honest approach to parents in love has impacted couples, and families, worldwide.

Episode Highlights:

Allison’s personal story of recovering perfectionist meets motherhood
The inspiration behind Allison’s brand vibe and the evolution of her personal brand
The 4 Relationship Seasons: what they are, why every couple goes through them, and why naming them is empowering and provides clarity/direction
Tips for entrepreneurs for managing expectations in relationships during the coping season
How couples can survive and thrive during the peaks and valleys of the entrepreneurial journey
Recommendations for couples on how to deal with periods of uncertainty
The breakdown of Allison’s marriage that led to a breakthrough

Thank you Allison for sharing your story and unique perspectives that shift!

Find out your Relationship Season by taking the free quiz: https://www.allisonvilla.com/quiz

Connect with Allison:

Instagram Handle: https://www.instagram.com/allison__villa/
LinkedIn Link:https://www.linkedin.com/in/allison-villa-39342ab0/
Facebook: https://www.facebook.com/allisonvillarelationshipexpert
Podcast: https://www.allisonvilla.com/podcast
Website: https://www.allisonvilla.com/

Connect with Nathalie:

Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Website: https://pictonat.com

Episode Highlights:

Allison’s personal story of recovering perfectionist meets motherhood
The inspiration behind Allison’s brand vibe and the evolution of her personal brand
The 4 Relationship Seasons: what they are, why every couple goes through them, and why naming them is empowering and provides clarity/direction
Tips for entrepreneurs for managing expectations in relationships during the coping season
How couples can survive and thrive during the peaks and valleys of the entrepreneurial journey
Recommendations for couples on how to deal with periods of uncertainty
The breakdown of Allison’s marriage that led to a breakthrough

Thank you Allison for sharing your story and unique perspectives that shift!

Find out your Relationship Season by taking the free quiz: https://www.allisonvilla.com/quiz

Connect with Allison:

Instagram Handle: https://www.instagram.com/allison__villa/
LinkedIn Link:https://www.linkedin.com/in/allison-villa-39342ab0/
Facebook: https://www.facebook.com/allisonvillarelationshipexpert
Podcast: https://www.allisonvilla.com/podcast
Website: https://www.allisonvilla.com/

Connect with Nathalie:

Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
Website: https://pictonat.com

Previous Episode

015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service. How can you get them to stay a while longer? How can you get them to BUY? This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.
In today’s episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs.

Erin Dean Williams is a leading website designer and brand strategist for entrepreneurs. She’s helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout.

... creating your website and your content strategy is an opportunity to go back to the roots of why you started your business.... ~ Erin Williams

Episode Highlights:

[3:08] The story of how Erin became an entrepreneur
[8:49] Why a website is essential for portraying your brand vibe and for business growth
[10:48] Tips for designing a website that sells
[15:15] How to be strategic and intentional with the content on your website or blog and why it matters
[18:21] Ways to effectively manage your website and mistakes to avoid

You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website. You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin Williams

Stay tuned for Erin’s upcoming online course, Brand Accelerator for Coaches, launching in September.

Connect with Erin:

Website: https://erindeanwilliams.com/
Instagram: https://www.instagram.com/erindeanwilliams/
LinkedIn: https://www.linkedin.com/in/erin-williams-0a8b9445/
Facebook: https://www.facebook.com/Sunrise-Brand-Studio-104335828025065
Blog: https://www.sunrisebrandcollective.com/blog

Links mentioned in the episode:

Connect with Nathalie:

Website: https://pictonat.com
Facebook: https://www.facebook.com/pictonatphoto/
Pinterest: https://www.pinterest.ca/pictonatphotography
Instagram: https://www.instagram.com/pictonatbrandingcreative/
LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety

Next Episode

017: Brand Protection and Trademarks with Cynthia Mason

You’ve invested in your brand, thought of a name... the colours, the website domain... there’s time, heart, and passion that goes into it. And it’s important to protect your brand because reality is, someone else can have the same thing too! Even naming this podcast, I went through weeks of research to pick a name that I can protect, that is unique but also aligned to who I am. Today we’re going to dive into the very important topic of brand protection and trademarks with special guest Cynthia Mason, a Canadian lawyer and trademark agent. I met Cynthia in a women’s entrepreneur group and she has educated and helped many entrepreneurs on trademarking for business.

Cynthia Mason is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the information and tools necessary to protect their brands from copycats. Over the span of her 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse.

Cynthia is also a legal innovator and has developed an online platform for registering and monitoring trademarks, making professional brand protection accessible for entrepreneurs and small businesses.

Episode Highlights:

Learn about Cynthia’s path to entrepreneurship
Understand the meaning of what a trademark is and why it’s necessary for your business
Discover tips for protecting your brand
How to choose a good name that can be trademarked
Why is there so much value in your brand and protecting it
Tangible action steps for moving forward
How a Trademark agent can help with the trademark process

“Register your trademarks, your name, your logo. If you're using a tagline, register that as well. They really are fundamental elements to your brand and you want to make sure that you own them. Don't make the mistake of believing that just because it came out of your head, you actually own it. You have to take the steps to own it. And the steps are not difficult. They can be intimidating, but there are people there who can help you.” ~ Cynthia Mason, Mason PC

Thank you Cynthia for sharing your perspectives that shift! Get in touch with Cynthia for a free consultation to obtain more information about owning and protecting your name, logo or other trademarks here: https://masonpc.com/book-a-consultation/

Connect with Cynthia: