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Focal Tangent: Perspectives That Shift - 014: Enriching Your Mindset For High Performance & Growth with Tanya Thomson

014: Enriching Your Mindset For High Performance & Growth with Tanya Thomson

09/08/21 • 36 min

Focal Tangent: Perspectives That Shift

Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence? True story. I’m so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth... in business and in life. This episode will truly shift your perspective.

Tanya is the founder of RYSE; a business built out of necessity, both for herself but also for the struggles that we as women go through.

As a Marketer in the corporate world, Tanya had a successful career, working for big brands like RBC, Air Canada, AT&T, Kraft Heinz, the list goes on. When she went on mat leave, she thought she'd return in 9 months and pick-up exactly where she left off. That clearly was not the case. Her former employer filled her role, leaving her unemployed. Less than two weeks later COVID-19 hit.

The months to follow were an emotional roller coaster, from being forced to sell their condo & move in with her parents, to figuring out what she was going to do with her life. After a year of soul searching she found that her story was very similar to many other women; though the words are different the storyline is always the same. Women feeling unworthy, undervalued and unappreciated.

This is why we need to make changes. So, with that thought, RYSE was born.

RYSE strives to empower all women through positive affirmations and every day reminders; we provide the tools to enrich your mindset.

Episode Highlights:

  • [03:08] How Tanya created her own opportunity with the creation of her company Ryse
  • [08:21] Insights on the parallels between the determination and grit of athletes to high performance in business
  • [11:56] How happiness and success are correlated
  • [14:24] The four categories of the Ryse Affirmation cards and how it empowers and speaks to people on different days
  • [18:43] Experience a live card reading
  • [21:26] How consistency is key for forming habits and enriching your mindset
  • [26:12] Tips for leaning into being open and vulnerable
  • [31:16] The power of looking at challenges as new opportunities

Look at challenges as opportunities for new beginnings. ~Tanya Thomson, Ryse

This episode will truly shift your perspective.

Resources mentioned in this episode:

  • Mamas and Co. community membership for women entrepreneurs https://www.mamasandco.com/a/42958/ao4jcZBy

Connect with Tanya:

Connect with Nathalie:

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Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence? True story. I’m so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth... in business and in life. This episode will truly shift your perspective.

Tanya is the founder of RYSE; a business built out of necessity, both for herself but also for the struggles that we as women go through.

As a Marketer in the corporate world, Tanya had a successful career, working for big brands like RBC, Air Canada, AT&T, Kraft Heinz, the list goes on. When she went on mat leave, she thought she'd return in 9 months and pick-up exactly where she left off. That clearly was not the case. Her former employer filled her role, leaving her unemployed. Less than two weeks later COVID-19 hit.

The months to follow were an emotional roller coaster, from being forced to sell their condo & move in with her parents, to figuring out what she was going to do with her life. After a year of soul searching she found that her story was very similar to many other women; though the words are different the storyline is always the same. Women feeling unworthy, undervalued and unappreciated.

This is why we need to make changes. So, with that thought, RYSE was born.

RYSE strives to empower all women through positive affirmations and every day reminders; we provide the tools to enrich your mindset.

Episode Highlights:

  • [03:08] How Tanya created her own opportunity with the creation of her company Ryse
  • [08:21] Insights on the parallels between the determination and grit of athletes to high performance in business
  • [11:56] How happiness and success are correlated
  • [14:24] The four categories of the Ryse Affirmation cards and how it empowers and speaks to people on different days
  • [18:43] Experience a live card reading
  • [21:26] How consistency is key for forming habits and enriching your mindset
  • [26:12] Tips for leaning into being open and vulnerable
  • [31:16] The power of looking at challenges as new opportunities

Look at challenges as opportunities for new beginnings. ~Tanya Thomson, Ryse

This episode will truly shift your perspective.

Resources mentioned in this episode:

  • Mamas and Co. community membership for women entrepreneurs https://www.mamasandco.com/a/42958/ao4jcZBy

Connect with Tanya:

Connect with Nathalie:

Previous Episode

undefined - 013: Pivoting a Brick and Mortar and Creating Impactful Online Marketing Strategies with Kara Kennedy, Co-Founder of Little White Sneakers

013: Pivoting a Brick and Mortar and Creating Impactful Online Marketing Strategies with Kara Kennedy, Co-Founder of Little White Sneakers

In this week’s episode, I chat with Kara Kennedy, Co-Founder of Little White Sneakers, all about building a brick and mortar business, pivoting during the pandemic, and creating exceptional marketing campaigns.

With a background in small business marketing, Kara was inspired to start her own business. Aware of the volume of clothes her three kids went through and the negative impact on both her wallet and the planet she was inspired to make a difference.

Little White Sneakers (named after a pair of shoes her daughter only wore 3 times) was born. It offers parents a positive alternative to fast fashion with resale, overstock and new high quality brands (many locally made).

“We've tried to change the image and the perception of retail. Shopping “used” is actually a really smart, hip and trendy way that's really helping the planet.” - Kara, Co-Founder of Little White Sneakers

In this episode:

  • How waste and overproduction of clothing in the fashion industry inspired her business
  • Must-know steps when opening up a brick and mortar business
  • How her logo symbolizes rebirth and connection to the earth
  • Kara’s tips for creating excitement and buzz via email and social media marketing
  • Her company’s biggest wins and challenges throughout this time
  • The mental benefit of staying active and impact it has had on her career
  • How calming your body through activity has the same impact as meditation

Connect with Kara:

*Be sure to shop their daily sales and promotions over on Instagram*

Connect with Nathalie:

Next Episode

undefined - 015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams

015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service. How can you get them to stay a while longer? How can you get them to BUY? This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.
In today’s episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs.

Erin Dean Williams is a leading website designer and brand strategist for entrepreneurs. She’s helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout.

... creating your website and your content strategy is an opportunity to go back to the roots of why you started your business.... ~ Erin Williams

Episode Highlights:

  • [3:08] The story of how Erin became an entrepreneur
  • [8:49] Why a website is essential for portraying your brand vibe and for business growth
  • [10:48] Tips for designing a website that sells
  • [15:15] How to be strategic and intentional with the content on your website or blog and why it matters
  • [18:21] Ways to effectively manage your website and mistakes to avoid

You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website. You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin Williams

Stay tuned for Erin’s upcoming online course, Brand Accelerator for Coaches, launching in September.

Connect with Erin:

Links mentioned in the episode:

Connect with Nathalie:

Focal Tangent: Perspectives That Shift - 014: Enriching Your Mindset For High Performance & Growth with Tanya Thomson

Transcript

Nathalie

To the focal tangent podcast. I'm your host, Natalie and Lonnie. And in my years of business and entrepreneurship, I've learned a thing or two I'm a brand strategist and photographer. I love a great brand and capturing businesses and action. However, what is it? Stuck with me is a uniqueness in every story and brand. This is a show all about connecting the power of storytelling mindset and brand strategy to bring, to light the funness of possibili

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