Keeping customers loyal with modern rewards

03/21/23 • 29 min

Time is the nemesis of the rewards program. Because as society's taste for streamlined processes has grown, the long minutes spent signing up for cards at checkouts and remembering logins online have become decidedly more inconvenient. However, those clunky loyalty program processes will soon be a thing of the past thanks to a very modern rewards solution, underpinned by tokenization and fuelled by superior data collection, making its way into the mainstream.

In this episode of Financial Futures, we learn all about the future of loyalty and rewards programs and how these solutions are working for consumers and merchants alike. We'll find out where modern rewards programs can offer the most value to customers and businesses, and we'll find out why the benefits of tokenization aren't solely monetary.

So, join us as we speak with managing director at PWC, Doug Dwyer, and director of loyalty at FIS, Mladen Vladic, all about the technologies helping to set organizations apart from the competition all while keeping customers coming back for more.

We'll also ask:

What is tokenization?
How can modern loyalty programs be used to benefit charities?
What makes modern rewards programs more financially beneficial to merchants?
How is tokenization helping organizations to personalize their rewards programs?
What do rewards programs mean to customers and why are they important?
How can organizations adopt modern rewards and loyalty programs?
What does the future of loyalty look like?

We'll also ask:

What is tokenization?
How can modern loyalty programs be used to benefit charities?
What makes modern rewards programs more financially beneficial to merchants?
How is tokenization helping organizations to personalize their rewards programs?
What do rewards programs mean to customers and why are they important?
How can organizations adopt modern rewards and loyalty programs?
What does the future of loyalty look like?

Previous Episode

Making big business personable with customer data platforms

Most financial institutions are well beyond the mom-and-pop store stage of their journey. And while this greater scale is good for business, it does make knowing their customer base almost impossible. And knowing the people an organization serves is essential if they are to continue offering the right products and services. But how does an institution get to know thousands of customers?

The answer is simple - they need a customer data platform.

In this episode of Financial Futures, we find out how customer data platforms are helping financial institutions (and indeed a whole host of businesses) to once again reconnect with their customer base. We'll learn how data is helping to shape new services and strengthen customer engagement, plus we'll hear about some of the out-of-the-box strategies organizations have utilized thanks to the insights they've gained through their CDPs.

Joining us today are senior director of full-stack solutions at TEKsystems, Peter Thum, and senior director of strategy and decision & data solutions at FIS, Brandon Richardson. Join us as we find out how CDPs fit into an organization's data strategy and how institutions can adopt the technology.

We'll also ask:

How do customer data platforms differ from traditional data warehouses?
Why do organizations need to understand their customers better?
How should organizations approach their customer data platform efforts?
Which organizations (and departments within those organizations) can benefit from a CDP?
What do institutions need to ask themselves before adopting a customer data platform?
How will CDPs continue to evolve?

Next Episode

Managing portfolios better with wealth as a service

Consumer banking, loan applications, car insurance - there are some financial services that no one was surprised to see go digital. But some others (until recently at least) seemed like they would always belong more in a mahogany-clad Wall Street office than on a phone screen. But as technology has advanced, and as consumer trends have changed, more and more services are meeting customers where they are and going digital.

And the world of wealth management is no exception to this new rule.

In this episode of Financial Futures, we learn how the as-a-service model is coming to wealth management and how this technology is democratizing this essential resource. We'll find out how demand for wealth as a service has grown in light of increasingly optimized user experiences across the tech sector and we'll learn why legacy technologies are hindering, rather than helping, wealth managers to provide the best value.

Joining us in this episode are head of wealth management at FIS Global, Luke McCabe, and head of wealth management consulting at NTT Data, Eric Bittel. They'll reveal how the wealth management landscape has evolved (and where it's going), and they'll discuss the current challenges wealth managers are facing, along with some potential solutions.

We'll also ask:

What is wealth as a service?
How is wealth as a service helping wealth managers to focus on higher-value work?
What are customers demanding from the wealth management user experience?
How can firms stay relevant and provide value to wealth management customers?
What can wealth management professionals and firms do to prepare for WaaS adoption?
How is WaaS making wealth management more scalable and allowing for flexible pricing models?