E03: Why it is not sustainable to value the profitability of your business based on sales

On this episode I discuss why sales and gross profit are not be sustainable indicators to value the profitability and market longevity of your business. I have selected two local small businesses, Dressed By Kat and MoveIt Removals, as case studies to provide a practical demonstration of how indirect costs have a significant impact on the financials of a small business and how they can negatively affect net profit if they are not controlled.