FEARLESS MEDIA: The Future Of Entertainment, Media & Tech - Franchise Content/IP - What Major Streamers & Media Companies Need Most

Franchise Content/IP - What Major Streamers & Media Companies Need Most

05/01/22 • 9 min

FEARLESS MEDIA: The Future Of Entertainment, Media & Tech

Welcome to Peter's 1st "Fearless Media" podcast "QUICK TAKE" - where Peter discusses a hot media/entertainment/tech story in real time. First stop - Netflix - and its recently announced Q1 earnings that were eye-opening to many.
After surprising Netflix's Q1, many think streaming content spending will go down. WRONG! The need for differentiated exclusive content goes UP for media companies to break out of the pack in our increasingly hyper-competitive streaming-driven media world. And FRANCHISE IP is the ultimate weapon. That is where the mega-focus and mega-content dollars will flow via an almost existential "Less is More" content strategy - less sheer volume (fewer titles), but more impact (franchises that immediately grab our attention via instant name and "brand" recognition, and built in audiences). In this special episode, Peter will analyze the forces at work - the numbers that back it up - and the unique power of IP/literary franchises and "brand names" (renowned authors, for example) to change the game and power massive future success across the globe, across all platforms (including emerging new ones), for decades to come.
You can follow Peter on Twitter @pcsathy. And check out Peter's two firms CREATV Media and music-focused Deep Cuts Media.

Reach out to host Peter Csathy at [email protected], and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.

Previous Episode

Fan Controlled Football: The Ultimate John Madden Fantasy League - Interview with CEO Sohrob Farudi

Fan Controlled Football (FCF) just scored a $40 million Series A financing round from crypto kings Animoca Brands and Delphi Digital. But FCF is not just a Web3/NFT/blockchain story (although it is that too). FCF is the ultimate John Madden football - where fantasy football meets IRL. Founder/CEO Sohrob Farudi joins me to discuss it all - and how their tech empowers thousands of fans to not only crowd-source (and decide) a team's name and logo, but also to call the plays for real football players who play on real football fields - all in real time. FCF even gives fans an opportunity to invest in a fractional share of ownership of the team they help to build. FCF is a fascinating company that brings to life the true, full promise of the metaverse - integrating virtual worlds with the physical world into one seamless experience where the fans control everything. And there is no more special bond than fans with their favorite sports teams.
Learn more about FCF at https://www.fcf.io/
Learn more about me and CREATV Media.

Next Episode

New "Watch To Earn" Business Models For Premium Streaming Services (Rewarded.TV)

Forget advertising-driven streaming video business models - and even subscription-based models. At least that's what new web3/NFT blockchain-based streaming film and TV service Rewarded.TV wants. The company has introduced an entirely new "Watch to Earn" business model by which viewers get PAID and rewarded simply for watching. The more they watch, the more they earn. Think this is fantasy? Well, think again. The video games business is already being rocked by its controversial "Play to Earn" model, with notorious game Axie Infinity leading the way. So how should we think about all of this? Real (or not)? Good for the entertainment industry and consumers (or not)? Peter lays out all the "pros" and "cons" in this special episode of "Fearless Media." As always, check out Peter's Creative Media - and follow Peter on Twitter.