Interview: M&C Saatchi's ad boss on the state of advertising
FEAR & GREED | Business News06/22/23 • 12 min
How has advertising changed in the post-pandemic world? Are brands more risk-averse - and does it all revolve around TikTok now?
Sean Aylmer talks to Justin Graham, Group CEO at M&C Saatchi ANZ, and Global Head of Advertising, from Cannes, the most prestigious advertising festival in the world.
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06/22/23 • 12 min
FEAR & GREED | Business News - Interview: M&C Saatchi's ad boss on the state of advertising
Transcript
Welcome to the Fear and Greed daily interview. I'm Sean Aylmer. A constant challenge for companies is finding the right way to connect with consumers and other businesses to make sure their brand stays relevant and front of mind. And often that means being a little bit creative. I wanted to find out what the advertising industry is like post COVID, whether brands are still willing to
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