RS212 The 1% Factor to Grow Your Business

12/09/20 • 0 min

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Everyone in business wants to grow their business, right? I mean it’s a no brainer. But we all stress so much to beat the competition, do more, be more, all at the quickest speed possible. But what if we could make it easier for ourselves and our business to be better and improve every single day.

Do you know about the 1% factor?

As a recovering perfectionist, I want to grow my business, as fast as I can and grow my expertise too. But the truth is, you can only put so much in your head at one time – and if you overload, you’ll explode. I know, I’ve been there and from time to time, my brain really hurts!

What would happen if you improved 1% everyday. Tweak one action item. Call 5 more prospects than last week. Add content to your editorial calendar – not just for a week, but for two weeks. Actually, listen to a webinar that you signed up for. Take those notes from a seminar and actually implement 2 tactics a week.

I happen to love to learn and grow. I’m inspired by what’s going on in my industry and how I can be a better marketer – and also help people, while enjoying a big, bold, and juicy life!

If you start today and make a commitment to improve just 1% a day, you’ll be on a steady course to improve. I challenge you to improve 1% every day. I’ve jumped on the brand wagon, you?

I’m Robin Samora, host of Fast Marketing Minute.

Hi I’m Robin Samora with the Fast Marketing Minute. I’ve just created a new infographic especially for Alexa listeners. It’s called 7 Marketing Strategies with a new normal. They are Marketing strategies you can use right now to grow your business and promote your brand. Download it at fastmarketingminute.com/newnormal/

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Do you know about the 1% factor?

I happen to love to learn and grow. I’m inspired by what’s going on in my industry and how I can be a better marketer – and also help people, while enjoying a big, bold, and juicy life!

If you start today and make a commitment to improve just 1% a day, you’ll be on a steady course to improve. I challenge you to improve 1% every day. I’ve jumped on the brand wagon, you?

I’m Robin Samora, host of Fast Marketing Minute.

Previous Episode

RS211 Use Curiosity to Spice up Your Headlines

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

If you want to catch someone’s attention, use curiosity as a copywriting technique, especially for blog titles and email subject lines. Ask questions. “Do you want to lose 5 pounds this month?” Or “The 3 best exercises to get 6-pack abs. Hint: It’s not crunches.”

You can also get negative – in a good way to get attention. Headlines including “greatest,” “best,” and “biggest” are overused. Instead, try using negative words. “The 10 worst things for your back.” “Why you shouldn’t shop on Amazon.” Or “7 things your babysitter does when you’re not home.” Well, that sounds a little creepy. In any case, negatives will help you break through the noise.

If you’re looking for ways to get more attention for your business or brand, ask me about setting up a strategic working session. The best way to reach me is by email at [email protected]. Talk Tomorrow!

Next Episode

RS213 How to Get Higher Fees as a Consultant

Hi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR Expert here to help you grow your business and brand.

Some of you listening might be consultants out there, and from time to time get pushback about your pricing. First thing I’d like to say, is hello — you’re worth it. Second thing, make sure you’re not using the word ‘rates’ in your proposals. Instead, use the word ‘fee’. Rates are by the hour and as a consultant you’re not necessarily getting paid hourly. You bring a whole lot more to the table and deserve to reap all the benefits of all your hard work for a professional fee.

Here’s another tip to get higher fees.

Instead of writing the word ‘training’ in your contract, you’ll receive a higher perceived value if you use the phrase – strategic work session. This positions you to charge more. Everybody and his brother does training, but if you offer strategic work sessions, you’re seen as more as a subject matter expert – who absolutely demands more.

In upcoming Fast Marketing Minutes, I’ll be reviewing all kinds of strategies where you can gain expert status, credibility and visibility, online and offline, so you can charge what you’re worth — and have more financial freedom.

I’m Robin Samora, host of Fast Marketing Minute.