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Fashion Your Seatbelt - 079 Anine Bing: Turning Followers into a Fashion Empire

079 Anine Bing: Turning Followers into a Fashion Empire

09/19/21 • 28 min

Fashion Your Seatbelt
Fashion entrepreneur Anine Bing is a very savvy business woman who knows how to seize her moment. An early adapter to the social media space, Anine, who is a former model and blogger, was one of the first to translate her online following into a successful fashion brand business. She launched her signature line back in 2012 out of the garage in her home in California. Her collection of chic staple pieces, inspired by her Scandinavian heritage and the casual cool of her Los Angeles home base, were an instant hit. Her “online first” business model, leveraging social media to market and promote her pieces was a new strategy at the time she launched. But today it's a formula that many are emulating. She reverse-engineered her success, starting from the digital space and then moving into the more traditional brick-and-mortar arena. Because today, Anine is sitting on the top of a wardrobe essentials empire. Not only is her collection sold in more than 350 stores globally, she also has over 15 stores located around the world. And Anine continues to expand. She has moved into childrenswear and has launched a successful line of perfumes, not to mention sunglasses, shoes, bags, lingerie, and jewelry. I sat down with Anine in her stylish stand-alone store in the heart of Paris to discuss her impressive success story. I was curious to learn more about a woman who was able to translate her love of timeless style and relaxed elegance into a brand that is helping legions of women look picture perfect for their selfies.
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Fashion entrepreneur Anine Bing is a very savvy business woman who knows how to seize her moment. An early adapter to the social media space, Anine, who is a former model and blogger, was one of the first to translate her online following into a successful fashion brand business. She launched her signature line back in 2012 out of the garage in her home in California. Her collection of chic staple pieces, inspired by her Scandinavian heritage and the casual cool of her Los Angeles home base, were an instant hit. Her “online first” business model, leveraging social media to market and promote her pieces was a new strategy at the time she launched. But today it's a formula that many are emulating. She reverse-engineered her success, starting from the digital space and then moving into the more traditional brick-and-mortar arena. Because today, Anine is sitting on the top of a wardrobe essentials empire. Not only is her collection sold in more than 350 stores globally, she also has over 15 stores located around the world. And Anine continues to expand. She has moved into childrenswear and has launched a successful line of perfumes, not to mention sunglasses, shoes, bags, lingerie, and jewelry. I sat down with Anine in her stylish stand-alone store in the heart of Paris to discuss her impressive success story. I was curious to learn more about a woman who was able to translate her love of timeless style and relaxed elegance into a brand that is helping legions of women look picture perfect for their selfies.

Previous Episode

undefined - 078 Kaat Debo: The Fashion Curator Looking to the Future

078 Kaat Debo: The Fashion Curator Looking to the Future

Kaat Debo is the Director and Chief Curator of Antwerp’s famed ModeMuseum fashion museum, better known as the MoMu; a museum that has spent the last three years under renovation. But now, after years of waiting, Kaat is able to reintroduce the world to her second home. A museum with over 35,000 pieces of Belgian fashion in its archives and a unique history that celebrates sartorial storytellers who have helped the world see fashion from new and unexpected angles. But while the MoMu is all about helping the larger world understand the different aspects and influences of the fashion universe, Kaat herself hasn’t been one to share her story much with the public. There is very little information about her online, other than the broad brushstroke that tell us that she studied literature and philosophy in school, that she first joined MoMu as a curator in 2001, she spent a couple of years as the editor-in-chief of A Magazine and then in 2009 took up her top spot position as the director of the MoMu. So I was excited to have an in depth chat with Kaat about what it takes to be a curator, especially one working in the rather new field of fashion curation. I looked forward to learning how her studies, her childhood and her mentors throughout her career shaped her world view and her collaborative nature. And I was interested to hear all about the rebirth of MoMu and how she is planning to make this museum so much more than a shire for clothes; but rather a living, breathing part of the Antwerp cultural community that interacts with the city that surrounds it and helps to nurture fashion lovers of the future.

Next Episode

undefined - 080 SCAD President Paula Wallace: A Life of Learning and Service

080 SCAD President Paula Wallace: A Life of Learning and Service

Talk about an inspirational story. Paula Wallace, the president and founder of the Savannah College of Art and Design, better known as SCAD had a singular vision back in September of 1978, To create a world-class art and design college that would prepare students for a global workforce. Under her leadership, SCAD has grown from a small art school with 150 students to a global university that spans three campuses around the world with thousands of students enrolled. Over the years it also became recognised as one of the most respected art and design schools, thanks in no small part to President Wallace, who has been the driving force behind its success for 45 years and today is one of the longest-serving women presidents in the history of U.S. higher education. After speaking with president Wallace – and reading her charming book "The Bee and the Acorn" – which recounts the origins story of SCAD, the things that stand out about her are her drive, her sense of curiously, and her overarching desire to make sure her students are at the forefront of creative innovation. She is forever looking for ways for SCAD students, faculty and alumni to connect, collaborate and share their unique knowledge and perspectives. And president Wallace clearly believes that creativity is essential not only for economic growth, but also that artists and designers play a vital role in shaping the world. This interview was recorded in May of 2022.

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