074 Alisa Volskaya: The Future of Luxury PR

05/12/21 • 36 min

I wanted to interview Alisa Volskaya, the founder of the public relations firm AVEC, for a few reasons. First of all, every time I would bump into her at a fashion show or event, our conversations about the state of the industry, future trends, and fashion in general always went well past surface chit-chat. Secondly, I was impressed by her drive and third, it just takes a lot of guts to launch a PR company during a moment when that field is in the middle of such a paradigm shift. Not to mention doing it in 2020, the year the world stood still. Alisa started out her career working at Condé Nast International in Paris and was in charge of the fashion publishing house’s digital projects and partnerships. In 2015, she became the Executive Director at Naked Heart France, a charity founded by the top model and philanthropist Natalia Vodianova, where she was in charge of international fundraising and partnerships. Then just five years later, she decided to go out on her own and launch her firm AVEC. Alisa’s PR philosophy is right there in the name of her business - AVEC. She sees the work that she does for brands like Chaumet, Ralph Lauren, Chopard, and Balmain as a real partnership. One where her role is to be there with the companies every step of the way in their strategy journey, from conception to completion. But what exactly does that mean in the post-pandemic, social media-centric metaverse world we now inhabit? Alisa, just like every other time I have spoken with her, had some insightful and sometimes surprising answers.

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073 Alexandre de Betak: Fashion's Consummate Creative

Consummate creative Alexandre de Betak is an industry touchpoint in the world of fashion. He is behind some of the most era-defining fashion shows, events, and exhibitions of the past three decades. The proverbial man behind the curtain, Alex has brought to life the visions of designers as diverse as Raf Simons, Michael Kors, and Gabriela Hearst, and brands big and small, from Dior and YSL to Jacquemus and Rodarte. Throughout our fascinating conversation, we talk about where the spark of creativity comes from, how to keep those creative juices flowing, and how Alex is instilling in his own children that desire to experiment, to explore, and to see the world, and what it could be from different perspectives. Perspectives that will help those around them also experience a moment in new ways that challenge, delight, and mesmerize.

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075 Joseph Altuzarra: Finds Fashion's Perfect Balance

You get the sense, when you speak to designer Joseph Altuzarra, that he is that perfect combination of creativity and commerce. That as a French American, he has an innate sense of style coursing through his veins. While his American roots give him savvy business sense and a “pull yourself up by your bootstraps” attitude. From a young age, Joseph - who was raised by his French Basque father and Chinese- American mother - has always believed in the transformative power of fashion. A self-taught designer who got a Bachelor of Arts degree in Art and Art History from Swarthmore College, his approach to this sartorial art form has always been focused on how the clothes someone chooses to wear tell a larger story. It can be the story of who that individual is or it can be one about the person they hope to become. That clothing telegraphs a message to the world about how we see ourselves. As luck would have it, Joseph landed an internship in the design studio of Marc Jacobs in 2004 and he went on to work with Proenza Schouler before getting tapped by Riccardo Tisci to join him in Paris and become the designer’s first apprentice during his tenure at Givenchy. Then in 2008, Joseph returned to New York to strike out on his own. And from the moment he launched his signature brand, his work stood out from the other fashion collections being shown at New York Fashion Week. His sexy, sensual aesthetic that wove together elements of his multicultural heritage into his designs did not fit into the American Sportswear approach of many of his peers at that time. But standing out from the crowd served Joseph well. He was honored with the CFDA/Vogue Fashion Fund Award in 2011 and the CFDA Swarovski Award for Womenswear Design in 2012. He was then named the winner of the US Woolmark Prize in 2013 and in 2014 he nabbed the CFDA Womenswear Designer of the Year Award. Suffice to say, Joseph, with his accolades, his brand collaboration with Target, and his stint as a judge on the first season of the Amazon Prime television series “Making the Cut” turned Altuzarra into a household name. And now with his label well established in the fashion industry, Joseph is thinking about where he wants to take things from here. In our conversation, we discuss what the future holds for this talented designer as he looks at his career from a post-pandemic perspective. A viewpoint that has been changed by the arrival of his daughter Emma and a desire to lead a balanced and intentional life. But one that will always have fashion at its heart.