017 Marcelo Burlon

06/19/18 • 34 min

Marcelo Burlon a fashion designer somehow seems so limiting. This is a man who doesn’t shy away from a challenge and, more importantly, whatever project he is working on he comes at it with such a sense of positivity, playfulness and joy that it’s no surprise that he has been so successful. Today Marcelo is perhaps most famous for being the mastermind behind the Marcelo Burlon: County of Milan brand. A company that he started in 2012 as just a cool t-shirts label inspired by his native Patagonia, that garnered a cult following for its 180 euro a pop designs, has now grown into a global business. A brand that today counts a 40 million euros per year turn over and is sold in more that 400 stores worldwide. It’s a company powered by bold streetwear culture and Marcelo’s keen ability to spot what’s hot before the rest of the industry has even begun to feel the heat. It’s a skill that this autodidact designer has put to good use in other areas as well. For example, organizing events for top brands like Gucci, McQueen or Raf Simons, shaping the mood at parties with his renowned DJing skills or use his talent for embracing innovative avenues of communication when working the PR angle for brands like Nike, Coca Cola, Prada or Versace. A practicing Buddhist, and moved with his family to Italy when he was a teenager to work in a shoe factory and cleaned hotels with his mother to help make ends meet, Marcelo does not take his success for granted and is keen to support others to reach their dreams. He has invested in Virgil Abloh’s brand Off White, Palm Angel and Ben Taverniti Unravel Project via The New Guard Group that he co-founded in 2015 and now counts over 170 employees. Together these brands are creating a sartorial paradigm shift in the industry. There is no doubt that Marcelo’s impact on fashion is reaching far beyond clothing.

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016 Stephanie Phair

Stephanie Phair, the chief strategy officer at luxury online marketplace Farfetch, has been in the news lately because she was just appointed as the new Chair of the British Fashion Council, succeeding Net-a-Porter founder Natalie Massenet, who stepped down in December 2017 after five years in the role. Stephanie will basically be overseeing core events that the BFC puts on, most notably London Fashion Week and The Fashion Awards, while at the same time still doing her day job as CSO at Farfetch. The Chairmanship of the BFC is a seriously big side hustle, but I have no double that Stephanie is up to the task. Bacially because when we spoke at the Fashion Tech Forum in Los Angeles Stephanie was so fired up about all the new projects she was working on for Farfetch and jazzed about the future of online and offline shopping in the luxury sector. I mean just to give you some perspective, Farfetch has raised over $700 million in funding and has partnered with JD.com in China and Chalhoub in the Middle East. Two major deals that are part of a global expansion ahead of an expected initial public offering later this year that could value the company at greater than $5 billion, according to some reports. Stephanie is in the fashion pole position right now and is clearly going full throttle into the future.

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018 Henrik Most

IKEA is a brand that is no stranger to collaborations. It’s a company that loves to elevate everyday item to artwork, while still making those designer home designs something accessible even for the first time home owner, young adult or student setting out on their own. Spearheading the company’s latest collaboration is Henrik Most, who is the Creative Lead at Ikea. Most is the one who is working hand-in-hand with white hot designer Virgil Abloh, who just presented his first collection as the menswear designer of Louis Vuitton, on a line of cobranded Ikea items. I interviewed Most at the Fashion Tech Forum conference in Los Angeles right after he finished a round table talk with Abloh. At the conference they discussed what the home items they are creating together, which will drop early next year, would look like. Called The Markerad collection, the designs are all about elevating the anonymous, everyday pieces that we use without noticing and giving them a subtle pop-art inspired twist. Iconic staple and functional items have been injected with a modern designer polish that makes the familiar feel fresh and new. The perfect example of this thinking is the standard white Ikea rug that Abloh re-envisioned. In a very meta move the designer transformed the white rug into an oh-so-familiar white Ikea receipt (bar code et all) that actually showed printed on the rug the price of the rug itself. But instead of me trying to explain what it is like to work with Abloh on a creative collaboration, I am going to turn it over to Most to tell you more about this exciting adventure in interior designs.