How and Why You Should Update Old Facility Management Blogs in 2023

12/15/22 • 22 min

That old blog you wrote 3 years ago... Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images.

There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Management marketing team should take the time to update content and optimize.

Learn how I’m doing it with some simple tips to move you in the right direction.

Learn how I’m doing it with some simple tips to move you in the right direction.

Previous Episode

Your Facility Management Company Isn’t Growing Because You’re Tracking The Wrong Metrics

Marketing isn’t just “great ideas”... Or hats... pencils... tradeshows... t-shirts... flyers... and other dumb things.

Marketing is also tracking metrics and understanding your numbers.

There are certain channels that generate more revenue for your Facility and Property Management company than other channels... Which one are they? And, do you know how much?

There are certain channels that generate less leads... but deliver the most revenue, but take longer to close. What’s the data there?

Where I’m coming from is that if you can break your numbers down even more and get more granular with your ads... well... things start to change.

In this podcast episode I share how we’re doing that with my company as I head the Marketing department into 2023.

Next Episode

Mastering the Art of Hosting a Successful Facility Management Webinar - Part 1

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry.
With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level.
Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.