We’re Not Smart Enough to Not Have a Plan

06/07/19 • 32 min

In this episode of Expert Marketing Matters, Mark O’Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he’s been able to create a firm around that understanding...

Previous Episode

Top Three Marketing Ideas We Can't Shake

In this episode of Expert Marketing Matters, Chris, Mark, and Lauren have each put together a list of the top three things in digital marketing — ideas, technologies, best practices — that are on their minds right now. With each of them coming from pretty different places of expertise and client experience, this is sure to be a diverse list of stuff, and a very interesting conversation!

Next Episode

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people can find it and that the systems that make podcast accessible to listeners pay attention to you, too?

In this episode of Expert Marketing Matters, Chris and Mark go on a deep dive about podcasting with Marcus dePaula, who produces their podcast, covering more details on the process of launching a podcast, music choice, feed hosting, promotion, metrics, and more.