Expert Marketing Matters

In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with a specific, personal, and provocative point of view, Lauren shares her recommendations for leveling-up your content marketing...

In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales process: The Value Conversation. When had right, it can create extra-ordinary value for their clients, and increase their revenue beyond the billable hour...

In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can really help...

In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful staff and clients.

In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and consistency...