Experiment Nation: The Podcast

eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.

Find Johann on Twitter: @amaclickclick

Learn more about AWA Digital: awa-digital.com

A/B Testing can be intimidating to the uninitiated, but it doesn’t have to be! I want to introduce testing concepts via a real-world scenario that we can all relate to: Dessert. I’ll cover what an MVT is, hypotheses, independent variables, dependent variables, results (of course), and design flaws. And if you need any more convincing, I have four words for you: Monte Cristo Bread Pudding.

Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.

Learn more about ConversionAdvocates: https://conversionadvocates.com/

Find Sina Fak on LinkedIn: https://www.linkedin.com/in/sinafak/

About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle. He is the founder of https://academy.optizent.com – A Digital Analytics training and education company.