33 - The Power of Positioning and Narrative in Marketing with Practical Founders' Greg Head

Your host, Alex Shevelenko, talks with the Founder of Practical Founders, Greg Head. Greg Head brought to the table a wealth of experience from his years in the CRM sector. He had seen the transformation of CRM software and how it has shaped the way companies interact with their customers. One of the most significant shifts discussed was the move towards product-led growth—a strategy where the product itself becomes the primary driver of customer acquisition and expansion.

Salesforce, for example, revolutionized the CRM space by allowing users to try their products without requiring extensive sales interactions. This approach improved the buying experience and set a new standard for how software companies could achieve growth.

A common misconception in the startup world is the perceived necessity of venture capital funding for successful go-to-market strategies. Greg challenged this notion, explaining that the software industry landscape has evolved to a point where extensive funding is no longer a prerequisite for growth. He stressed the importance of efficient distribution channels and the power of leveraging platforms like LinkedIn to build an audience and engage with potential customers.

Positioning and differentiation in the market are crucial, and Greg emphasized that product-led growth is not the only path to success. There are various efficient channels for reaching target audiences that founders should explore.

To learn more about Greg's work, click HERE and HERE.

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