Experience-Focused Leaders

Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment instilled in him a relentless pursuit of success, which he carried into his professional life. Embracing challenges can catalyze growth and innovation while cultivating grit is essential for overcoming obstacles and achieving long-term success. Staying mission-driven with a clear vision and purpose can sustain you through difficult times.

Jim's motivation evolved from a fear of failure to a love of mission and purpose. This shift underscores the importance of aligning personal and professional goals with a broader mission. Identifying your mission, aligning goals, and fostering a purpose-driven culture are crucial steps in this process. Clearly defining the mission and purpose of your business, ensuring that your personal and professional goals are aligned with this mission, and encouraging your team to embrace the company's mission and values are essential.

To learn more about Jim's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the C-Suite Transformational Leader, Keynote Speaker, Board Director, Author, and Passionate Diversity and Inclusion Leader, Victoria Pelletier. Victoria's journey is one marked by significant adversity. She shared how she harnessed these challenges as catalysts for growth and success. Her story is a testament to the power of authenticity and intentionality in crafting a personal brand that evolves alongside you.

She spoke on the elusive concept of balance and the inevitable trade-offs that life demands. Victoria spoke candidly about her experiences juggling a thriving career with motherhood, and the compromises that accompanied her choices. It's a narrative many of us can relate to, as we strive to align our values with our professional endeavors.

The evolution of Victoria's brand is a journey of self-discovery and storytelling. Victoria stressed the importance of differentiation and connecting to one's legacy and impact. She urged us to be strategic and intentional in presenting ourselves, always considering our audience and the objectives we aim to achieve.

To learn more about Victoria's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/.

Your host, Alex Shevelenko, talks with the CEO and Founder of Next Level University, Alan Lazaros. Alan Lazaros, a peak performance business coach, shared his journey and reflected on his growth and learning over the years. He emphasized the importance of integrating personal and professional development, a topic often overlooked in business.

One of the most intriguing parts of the conversation was when Alan discussed people's top regrets on their deathbeds and how they can be translated into professional life. Alan shared examples of listeners focused on one aspect more than the other. He noted that those who prioritize professional development tend to be successful and wealthy, while those who prioritize personal development excel in relationships.

Alan added that leadership is a universal craft that can be applied in various roles, including parenting. He challenged the idea of work-life balance, stating that work and life are not separate, especially in the remote work era. He mentioned his girlfriend, who is also his business partner, and their podcast that blurs the line between work and life.

To learn more about Alan's work, click HERE and HERE.

Check out Alan's podcast, Next Level University, HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Alex's work at RELAYTO? Check out his website at https://relayto.com/.

Your host, Alex Shevelenko, talks with the Founder of Practical Founders, Greg Head. Greg Head brought to the table a wealth of experience from his years in the CRM sector. He had seen the transformation of CRM software and how it has shaped the way companies interact with their customers. One of the most significant shifts discussed was the move towards product-led growth—a strategy where the product itself becomes the primary driver of customer acquisition and expansion.

Salesforce, for example, revolutionized the CRM space by allowing users to try their products without requiring extensive sales interactions. This approach improved the buying experience and set a new standard for how software companies could achieve growth.

A common misconception in the startup world is the perceived necessity of venture capital funding for successful go-to-market strategies. Greg challenged this notion, explaining that the software industry landscape has evolved to a point where extensive funding is no longer a prerequisite for growth. He stressed the importance of efficient distribution channels and the power of leveraging platforms like LinkedIn to build an audience and engage with potential customers.

Positioning and differentiation in the market are crucial, and Greg emphasized that product-led growth is not the only path to success. There are various efficient channels for reaching target audiences that founders should explore.

To learn more about Greg's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/.

Your host, Alex Shevelenko, talks with the Global Credibility Expert of Credibility Nation, Mitchell Levy. Mitchell opened the conversation with a powerful message about the importance of expressing gratitude. He shared a poignant quote from his book, which speaks to the responsibility we have to pass on the love we receive. In a world where negativity can often take center stage, saying "thank you" and acknowledging the contributions of others is not just a courtesy, but a vital component of building a positive environment.

One of the most striking points Mitchell made was about the difference between happiness and joy in the workplace. He emphasized that while happiness can be fleeting, joy is a more profound and sustainable state that we should strive to cultivate. This involves giving specific, authentic, and constructive feedback, rather than succumbing to the "fake it till you make it" mentality, which can erode trust and credibility.

To learn more about Mitchell's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/.