Experience-Focused Leaders

Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment instilled in him a relentless pursuit of success, which he carried into his professional life. Embracing challenges can catalyze growth and innovation while cultivating grit is essential for overcoming obstacles and achieving long-term success. Staying mission-driven with a clear vision and purpose can sustain you through difficult times.

Jim's motivation evolved from a fear of failure to a love of mission and purpose. This shift underscores the importance of aligning personal and professional goals with a broader mission. Identifying your mission, aligning goals, and fostering a purpose-driven culture are crucial steps in this process. Clearly defining the mission and purpose of your business, ensuring that your personal and professional goals are aligned with this mission, and encouraging your team to embrace the company's mission and values are essential.

To learn more about Jim's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

Your host, Alex Shevelenko, talks with the Chief Impact Officer of Business for Social Responsibility, Laura Gitman. Laura, a game-changer in the field of sustainability, shed light on BSR's mission, which has remained steadfast for over 30 years. The organization's primary focus is to work directly with large businesses due to their significant impact and ambition. BSR offers membership to companies, providing them with thought leadership, advice, networking opportunities, and collaboration.

Unlike other consulting firms that offer cookie-cutter solutions, BSR focuses on leading-edge work. They engage in multi-company or collaborative work, bringing together competitors to solve specific issues. They also conduct grant-funded research to stay ahead of cutting-edge sustainability issues.

One of the key takeaways from the conversation was Laura's emphasis on the misconception about companies and sustainability. She clarified that there doesn't have to be a trade-off between profitability and sustainability. In fact, she believes that companies can be both profitable and sustainable. It's a positive thing when companies pursue sustainability for profitability because it means they are more likely to invest in sustainable practices in the long term.

To learn more about Laura's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.

Your host, Alex Shevelenko, talks with the Founder, CEO, and Executive Chairman of Alteryx, Dean Stoecker. Data-driven decisions matter now more than ever. Drive business value at scale by empowering everyone to generate insights from data. Alteryx is enterprise-ready so you can be ready for anything. Alteryx customers understand the power of data and analytics. That’s why they chose Alteryx to help empower their employees to make transformational outcomes.

They help customers win by making data easy to access and use by everyone – for immediate value, higher operational efficiency, and lower risk.

To learn more about Dean's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com.

Your host, Alex Shevelenko, talks with the President and Chief Marketing Officer of Domestic & General, Gayle Terry. Gayle's career trajectory is unique, starting in general management before transitioning into marketing. Her passion for customer experience and marketing developed from working in industries that didn't prioritize the customer. She started in operational roles, running contact centers and field forces, which allowed her to understand customer interactions and employee needs.

This experience was instrumental in her transition into customer retention and product development roles, broadening her understanding of business factors that contribute to a great customer outcome. Gayle talks about the importance of connecting the dots between customer experience, employee engagement, and business profitability.

Domestic & General operates as a B2B2C brand, collaborating with well-known manufacturers and retailers to offer protection plans. This partnership with various brands means they have a diverse range of customers with different demographics and interests. To cater to these customers, the company invests in data-driven marketing and data science to understand individual customer needs and provide personalized offers.

To learn more about Gayle's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.

Your host, Alex Shevelenko, talks with the best-selling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies, Mark Osborne. Working with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last 20 years, Modern Revenue Strategies knows the importance of system-based solutions for growth; using data and technology for Revenue Systems that attract the right customers, Accelerate opportunities through the Pipeline, and Activate clients for renewals, upsells, and referrals.

Mark Osborne. Recognized by AdAge Magazine as a “Marketing Technology Trailblazer" in 2017, Mark Osborne brings decades of experience creating Revenue Systems that integrate Sales, Marketing, and Customer Success for SaaS, Technology, and B2B Services firms navigating long sales cycles and complex buying committees to secure large contracts.

To learn more about Mark's work, click HERE, HERE, and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.