EIL 22: How an International Leader Like You Can Build a Powerful and Profitable Personal Brand with Chris Ducker

07/13/23 • 24 min

Are you looking to become someone's favorite in your industry? Find out how building a personal brand can help you stand out and create meaningful relationships with your customers.

Chris Ducker is a serial entrepreneur, keynote speaker, and author of the bestseller "Virtual Freedom." He is the founder of the personal branding business, Youpreneur.com, and has hosted the annual Tropical Think Tank mastermind event.

In this episode, Chris Ducker emphasizes the importance of building a personal brand as an entrepreneur. He believes that people want to do business with other people, and by building a personal brand, entrepreneurs can become someone's favorite in their industry.

Why you have to check out today’s podcast: ⦁ Discover why should entrepreneurs be focused on building their personal brands? ⦁ What’s the one thing we should be doing to build our personal brands? ⦁ How can we monetize our brands, once they’re built?

"Big brands want to do business with big brands. That's always been the way it always probably will be the way real people want to do business with other real people." - Chris Ducker

Topics Covered:

00:00 - Importance of building personal brand for entrepreneurs 05:00 - Defining personal brand and standing out in the industry 11:50 - Monetizing personal brand through coaching, courses, and services 14:14 - Impact of writing a book on personal brand 15:08 - Creating the Youpreneur community to connect like-minded entrepreneurs 18:10 - Enthusiasm for organizing live events and creating relationships 20:12 - Making exceptional speakers accessible to the Youpreneur community 23:14 - Contacting Chris Ducker through ChrisDucker.com for community and events

Key Takeaways:⦁

People want to do business with other people, so entrepreneurs should focus on building their personal brand.
To build a personal brand, define who you are and what makes you unique in your industry.
Content creation is essential for building a personal brand and creating awareness around your expertise.

Connect with Chris Ducker

Website: ChrisDucker.com
Linkedin: https://www.linkedin.com/in/chrisducker/

Are you looking to become someone's favorite in your industry? Find out how building a personal brand can help you stand out and create meaningful relationships with your customers.

"Big brands want to do business with big brands. That's always been the way it always probably will be the way real people want to do business with other real people." - Chris Ducker

Topics Covered:

Key Takeaways:⦁

People want to do business with other people, so entrepreneurs should focus on building their personal brand.
To build a personal brand, define who you are and what makes you unique in your industry.
Content creation is essential for building a personal brand and creating awareness around your expertise.

Connect with Chris Ducker

Website: ChrisDucker.com
Linkedin: https://www.linkedin.com/in/chrisducker/

Previous Episode

EIL 21: Building a 7-Figure Magazine from Scratch with Nathan Chan

Are you ready to have your minds blown off as we learn how to become successful entrepreneurs?

If you are, then make sure to listen to this episode, for we are to feature Nathan Chan, a publisher and the editor of Foundr Magazine, a digital magazine for young entrepreneurs which he launched in March 2013 from his bedroom. In a short period of time, it became a top ten ranked business and investing magazine on the App Store.

As publisher of Foundr, Nathan was a runner up for the Publisher of the Year for 2015 in the Digital Magazine Awards. He has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world, namely Sir Richard Branson, Ariana Huffington, Tim Ferriss, Barbara Corcoran, Tony Robbins, and Seth Gordon, and many more.

And in this episode, Nathan talks about how he managed to scale Foundr which started out as a passion project, all while sharing valuable tips on how to become a successful entrepreneur in the age of the internet.

Why you have to check out today’s podcast:

Be inspired: Know the story behind Foundr’s success and get crucial pointers on how to scale your business with the help of the internet Learn where to get access to interviews and other valuable materials featuring some of the biggest entrepreneurs in the world Get insights on how to become successful in your business and as an entrepreneur

“I think whatever you do, you just have to want it bad enough, almost to the point it's an obsession. Not to the point that you don't have a life – obviously, you still spend a lot of time with your friends and family and have a social life and spend time not working on weekends, and stuff like that. But I think if you want to build a successful business, you just have to want it so extremely badly and you just have to be prepared to work your ass off, really. There's no other shortcuts there.”

– Nathan Chan

Topics Covered:

01:38 – “It started as a passion project”: What gave Nathan the idea of creating a digital magazine for young entrepreneurs

03:13 – “Knowing the kind of content that our audience loves and producing it at scale”: What Nathan thinks made his idea successful where others would not be

05:11 – “It's more than just having a magazine, it's having social proof and credibility”: How Foundr was able to interview hard to reach prestigious entrepreneurs

09:37 – “The next piece of the puzzle is to create more product, and create more product specifically that our audience is asking for”: What Nathan aims as Foundr’s next steps

15:05 – Foundr’s current manpower

15:38 – “It’s just a way of giving back”: What speaking gigs bring to Nathan and Foundr in terms of learning and leveraging

19:14 – “Be prepared to work your ass off”: Nathan’s essential tip for entrepreneurs to succeed

19:14 – Connect with Nathan Chan

Key Takeaways:

“And being an entrepreneur now, it's like the new cool. It's cool to be an entrepreneur. And the Internet has changed the game.” – Nathan Chan

“I think it's more than just having a magazine, it's having social proof and credibility... And to get even Richard Branson, it was partly because we had a magazine, but also it's also about finding the right people, and finding people when they're looking for press.” – Nathan Chan

“I don't want to make the brand about me, to be honest, Katrina. Yes, I'm the leader. Yes, we've got a great story, but Foundr is essentially much bigger than me now, and I just want to build an amazing brand that helps tens of millions of people, hundreds of millions of people.” – Nathan Chan

People / Resources Mentioned:

Foundr: https://foundr.com/

Connect with Nathan Chan:

Website: https://foundr.com/ LinkedIn: https://www.linkedin.com/in/nathanhchan/

Connect with Dr. Katrina Burrus:

LinkedIn: https://www.linkedin.com/in/katrinaburrus/ Website: https://mkbconseil.ch/contact/

Next Episode

EIL 23: Leading the 'Unleadable' with Scott Clancy

What does 'unleadble' means?

Scott Clancy is a retired Major General with the Royal Canadian Air Force. With 37 years of experience as a tactical helicopter pilot and in various leadership roles, including Director of Operations for the North American Aerospace Defense Command, Scott has a wealth of knowledge and expertise in leadership and coaching.

A trusted and insightful military leader, Scott’s energy and passion for people, coaching, and leading is infectious. He is seasoned in the fundamentals and techniques of leading and coaching that he has applied from multi-functional and diverse international teams, down to the smallest of youth sports teams. Scott’s success is rooted in learning from experience and mistakes. This makes him a relatable and straightforward mentor.

In this episode, Scott shares his experiences in mentoring and coaching leaders who were initially deemed "unleadable". He emphasizes the importance of understanding the root issues and providing frank and forthright feedback to help individuals improve and succeed.

Why you have to check out today’s podcast:

● Gets insights on fostering skill sets in leaders to become extraordinary coaches.

● Learn the importance of self-awareness, team awareness, and understanding the different perspectives of leadership and coaching.

● Know the six essential tips for aligning and engaging teams with the mission, including knowing what needs to be accomplished, understanding the boss's intent, and breaking down the vision into tasks.

Topics Covered:

02:02 – Introduction of Scott Clancy

02:57 – Fostering skill sets for extraordinary leadership

04:12 – Six essentials to align and engage a team with the mission

06:05 – Tips for preventing stress 06:00 Examples of addressing stress issues

10:21 – Importance of feedback for behavior change

13:10 – Leading the "unbelievable" and changing their behavior

16:23 – Example of addressing insubordination and family issues

18:38 – Differences between Canadian and American military cultures

22:58 – Overview of the book "Developing Coaching Leaders

Key Takeaways:

● Foster skill sets in leaders by promoting self-awareness, team awareness, and understanding the different perspectives of leadership and coaching.

● Align and engage teams with the mission by knowing what needs to be accomplished, understanding the boss's intent, and breaking down the vision into tasks.

● Prevent and manage stress by prioritizing sleep, exercise, mindfulness, and setting intentions.

● Cultivate behavior change through feedback loops rooted in the vision, with multiple inputs and a balance of subjectivity and objectivity.

● Understand the root issues and provide frank and forthright feedback to help individuals improve and succeed.

Connect with Scott Clancy

● Book: Developing Coaching Leaders: The Fundamentals and Techniques That Make Leaders Extraordinary,

● Website: https://scottclancy.ca/

More Impactful Episodes at https://mkbconseil.ch/eil-podcast/