Growing Your Functional Medicine Business with On-Point Messaging

07/27/22 • 42 min

Michael Fishman is a top advisor on marketing and business growth, aiding successful health and wellness companies. He leads the Consumer Health Summit (CHS) annually, which is now in its 24th year, and acts as an angel investor for over 20 health and wellness businesses. With his expertise, he advises his clients on how to effectively formulate their brand messaging and ensure it is communicated consistently, from training team members to sharpening taglines and from online messaging to in-person trust. In this episode of the podcast, Michael shares with Kristen Brokaw the principles and psychology behind his guidance.

Tune in if you’d like to learn more about:

How and why you need to develop a powerful tagline
Avoiding overselling or “trying too hard” in online marketing
Ensuring that your message cannot be misunderstood by your audience
Why patients also need to feel understood—emotionally and intellectually
And much more!

Tune in if you’d like to learn more about:

How and why you need to develop a powerful tagline
Avoiding overselling or “trying too hard” in online marketing
Ensuring that your message cannot be misunderstood by your audience
Why patients also need to feel understood—emotionally and intellectually
And much more!

Previous Episode

Nutrition, Lifestyle and Supplementation Support for Osteoarthritis with Thomas G. Guilliams, PhD

Functional medicine providers have the best tools and scientific understanding of topics like immunology, the microbiome and mitochondria. This constellation of knowledge and tools makes functional and integrative doctors optimally equipped to address osteoarthritis. Dr. Thomas Guilliams is an expert in nutrition research and immunology, and he has written several books on the therapeutic uses of nutritional supplements.

During this conversation, we hear about the gut-joint relationship and an expanded understanding of osteoarthritis. We also explore best practices for nutrition and supplementation alongside lifestyle modifications to resolve chronic conditions.

Listen in to learn more about:

The evolution of the scientific understanding of osteoarthritis
Issues with nutrition and supplementation research
Addressing autoinflammatory conditions (as differentiated from autoimmunity)
Guilliams’ take on the paleo dietary pattern
And much more!

Next Episode

Tackling PCOS with a Functional Medicine Approach

Dr. Shilpa P. Saxena adds to her series of Evolution of Medicine interviews with a discussion on polycystic ovary syndrome (PCOS). With both personal and professional experience reversing the condition, she walks us through the functional medicine approach to treatment.

Dr. Saxena explains how insulin resistance often accompanies and must be addressed through the “matrix” of each patient’s overall health and lifestyle. Since PCOS is a clinical diagnosis, she also describes the signs practitioners should look out for in their patients and how to confirm the diagnosis with the aid of laboratory testing.

Developing a niche in PCOS can be a great opportunity for practitioners since it is so prevalent, affecting between 6-12% of women, and because functional medicine provides the most robust treatment approach for complex metabolic conditions.

Listen to the full conversation to learn more about: