Evidence Talks - Open Windows: With Josephine Hansom, Savanta

Open Windows: With Josephine Hansom, Savanta

06/18/24 • 31 min

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council.
Talking to Dr Mark Thorpe, Board Director, Truth

Previous Episode

Open Windows: Opinium - what the MRS Inclusion Pledge means to us

Podcast two in the series looking at EDI in the research and insight sector.
With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, Opinium

Talking to Dr Mark Thorpe, Board Director, Truth.

Next Episode

AI: Adoption and Integration - Where are we now?

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.

Why are clients approaching generative AI with caution?
How can small agencies use AI to punch above their weight and win new clients?
Are fully autonomous research agents the future of market research?

The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?
Download the report for free here mrs.org.uk/adoption
Host: Christian Walsh, Content & Digital Director, MRS
Panel:
Adelynne Chao, Founder, Untold Insights
Gemma Proctor, Associate Partner, PA Consulting
Patrick Alacantara, Strategic Customer Insight Lead, AXA