Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.
- Why are clients approaching generative AI with caution?
- How can small agencies use AI to punch above their weight and win new clients?
- Are fully autonomous research agents the future of market research?
The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?
Download the report for free here mrs.org.uk/adoption
Host: Christian Walsh, Content & Digital Director, MRS
Panel:
Adelynne Chao, Founder, Untold Insights
Gemma Proctor, Associate Partner, PA Consulting
Patrick Alacantara, Strategic Customer Insight Lead, AXA
10/23/24 • 41 min
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