AI: Adoption and Integration - Where are we now?

10/23/24 • 41 min

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.

Why are clients approaching generative AI with caution?
How can small agencies use AI to punch above their weight and win new clients?
Are fully autonomous research agents the future of market research?

The group discusses the findings from an MRS Delphi Group report AI: Adoption & Integration - where are we now?
Download the report for free here mrs.org.uk/adoption
Host: Christian Walsh, Content & Digital Director, MRS
Panel:
Adelynne Chao, Founder, Untold Insights
Gemma Proctor, Associate Partner, PA Consulting
Patrick Alacantara, Strategic Customer Insight Lead, AXA

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.

Why are clients approaching generative AI with caution?
How can small agencies use AI to punch above their weight and win new clients?
Are fully autonomous research agents the future of market research?

Previous Episode

Open Windows: With Josephine Hansom, Savanta

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council.
Talking to Dr Mark Thorpe, Board Director, Truth

Next Episode

Open Windows: talking inclusion with Kantar's Megan Cross

In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers guidance for organisations at any stage in their EDI journey.

Megan Cross, is People Director for Finance & Legal and Head of Inclusion & Diversity at Kantar. Megan is passionate about building inclusive, engaging and high-performing cultures.