Everything Is Better With Creators - Beyond Demographics: The Evolution of Multicultural Marketing | Jennifer Rivera-Vega Head of Multicultural, TikTok

Beyond Demographics: The Evolution of Multicultural Marketing | Jennifer Rivera-Vega Head of Multicultural, TikTok

08/24/23 • 40 min

What can you learn from TikTok about the evolution of multicultural marketing?

As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.

On today’s episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers.

Join us as Jennifer shares her unique insights on the significance of creating genuine relationships with creators and discover how TikTok is leading the way in empowering creators and fostering authentic connections with multicultural communities.

Hosted on Acast. See acast.com/privacy for more information.

What can you learn from TikTok about the evolution of multicultural marketing?

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How this Creator-led Brand Uses Authenticity to Drive Results | Anouck Gotlib, CEO, Belgian Boys

Can waffles save the world?

Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.

As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, and Costco in just four years.

Anouck joins us to share insights into why it’s essential for brands to adapt and pay attention on social media, the benefit of staying authentic to your brand, and why brands should create experiences and moments beyond showcasing their products.

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Next Episode

Creators Measure Up: Measuring the Value of Creator Marketing | Gaz Alushi, President, Measurement & Analytics, Whalar

Have you ever wondered about the real impact of creator-driven campaigns?

Today, we are talking with Whalar’s own Gaz Aluishi, President of Measurement and Analytics, to deconstruct the media magic and reveal the game-changing data proving creators' monumental role in today's marketing landscape.

This year, Whalar commissioned Nielsen to conduct an extensive Media Mix Model analysis to show the contribution of creator content within the overall media mix. On today's episode, Gaz reveals some of our findings and unveils the undeniable influence of creators, where hard data meets creativity. From a staggering 2.4x ROI driven by creators to the symbiotic relationship between creator content and various media channels, Gaz's insights promise to reshape your perspective on modern marketing.

Whether you're a marketer ready to harness the potential of creators or eager to understand the nuances of media impact, this episode is your gateway to enlightenment.

Get ready to uncover a world of insights that will reshape the way you approach your media strategy.

Hosted on Acast. See acast.com/privacy for more information.