Everything Is Better With Creators

What can you learn from TikTok about the evolution of multicultural marketing?

As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.

On today’s episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers.

Join us as Jennifer shares her unique insights on the significance of creating genuine relationships with creators and discover how TikTok is leading the way in empowering creators and fostering authentic connections with multicultural communities.

Hosted on Acast. See acast.com/privacy for more information.

Can waffles save the world?

Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.

As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, and Costco in just four years.

Anouck joins us to share insights into why it’s essential for brands to adapt and pay attention on social media, the benefit of staying authentic to your brand, and why brands should create experiences and moments beyond showcasing their products.

Hosted on Acast. See acast.com/privacy for more information.

What do zombies, K-Pop, and gaming have in common?

Well, if you're Ned Sherman, Chief Business Affairs & Legal Officer at Skybound Entertainment (the home of the Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP.

Today, creators who understand how to build fandoms are operating in a golden era of opportunity, and Ned believes the creator economy has democratized the franchise Flywheel perfected by Disney, Apple, and Nintendo.

In this episode, we’re speaking to Ned to learn how he's translating creativity into bankability through his experience as a lawyer investor and his superpower, understanding the power of relationships.

Hosted on Acast. See acast.com/privacy for more information.

There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected?

On this episode of Everything Is Better With Creators, we’re joined by Matt Kerbel, Director of Strategic Brand Planning at Turo, to share his insights on how to answer those questions and create campaigns that truly resonate.

Turo is the world's largest car-sharing platform. Think of it as Airbnb for cars.

But more than that, Turo pays close attention to what their audience wants, recognizing that creators are increasingly becoming the most trusted when it comes to purchase decisions.

So buckle up as Matt takes us on Turo’s journey to help consumers find their drive. Plus, we’ll explore how Turo uses creative strategies to engage their audience and why creators are at the heart of it all.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of Everything is Better With Creators we’re joined by talented creator, artist, and TV host Spartakus!

With an incredible origin story, starting out as a young Queer Black boy watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and was named one of Forbes' 20 most innovative Black creators in Brazil.

In today’s episode, we’ll learn how the internet changed Spartakus’ life, get the inside scoop on his new single "Mission," and find out what he sees for the future of creators.

That's right, folks, we're going ‘Behind the Music’ with the coolest and most talented creator, artist, and TV host you've ever seen.

Hosted on Acast. See acast.com/privacy for more information.