Do What You Love with Kate Volman

04/09/22 • 21 min

Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create.

Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that, you have to learn about your employee's dreams, what are the dreams that your team members have for their lives, and if you help them achieve their dreams, they're going show up at work differently and help you achieve the dreams of the organization.

We talk about books: "What's interesting about it is when you have the book, you've done the hard work, you've done the work of taking these big ideas, and communicating them in a way that people can kind of bite size, take it and actually understand what you're trying to say."

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It’s hard to know if you’re actually getting your marketing right. If you've ever felt this way, I’m so excited to share a brand new tool with you.

The StoryBrand Marketing Report is a new online business assessment that lets small business owners understand where their marketing plan is falling short and what it should look like.

Marketing does not have to be complicated and yes, it can work. Take the assessment and get your report now 👉 go.aespire.com/assessment

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More Key Takeaways:

I always say we are one idea or connection away from changing the trajectory of our life.
Sitting down and writing every day to kind of come up with new ideas and new ways of saying them is about figuring out how are you going to say something different than the millions of other people that have said the same thing before you.
The longer you sit and wait for inspiration, the more it's not going to show up. The inspiration shows up when you're putting in the work.

Connect with Kate at

Connect with Brian Sooy

Endorsed by Donald Miller

“I’m Donald Miller, author of Building a StoryBrand. If you want to grow your company, call Brian Sooy and hire him as a marketing guide. You will not be sorry.“

Hosted on Acast. See acast.com/privacy for more information.

Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create.

+++

It’s hard to know if you’re actually getting your marketing right. If you've ever felt this way, I’m so excited to share a brand new tool with you.

The StoryBrand Marketing Report is a new online business assessment that lets small business owners understand where their marketing plan is falling short and what it should look like.

Marketing does not have to be complicated and yes, it can work. Take the assessment and get your report now 👉 go.aespire.com/assessment

+++

More Key Takeaways:

I always say we are one idea or connection away from changing the trajectory of our life.
Sitting down and writing every day to kind of come up with new ideas and new ways of saying them is about figuring out how are you going to say something different than the millions of other people that have said the same thing before you.
The longer you sit and wait for inspiration, the more it's not going to show up. The inspiration shows up when you're putting in the work.

Connect with Kate at

Connect with Brian Sooy

Endorsed by Donald Miller

“I’m Donald Miller, author of Building a StoryBrand. If you want to grow your company, call Brian Sooy and hire him as a marketing guide. You will not be sorry.“

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The Conscious Habit of Letting Go with Blair Enns

What's the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better, and it may be about doing less.

Discover why growing your business requires more than good habits.

In this episode, I’m talking with Blair Enns from Win Without Pitching. Win Without Pitching is an organization that runs sales and new business development training programs for owners and employees of design firms, ad agencies, PR practices, and other creative businesses. A lot of what he talks about is also relevant for your business.

Blair is the author of the Win Without Pitching Manifesto, (a book I designed through my branding agency, Aespire) and Pricing Creativity: A Guide to Profit Beyond the Billable Hour (the second of Blair's books Aespire designed. I suppose you can say the agency is habit-forming).

Listen to hear the life-changing lesson Blair learned when he says, "Some lessons take me so long to learn, like the idea that other people could do what I do."

Find Blair Enns at

Subscribe to our Substack at https://extraordinarystrategist.substack.com.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Secret Society of Success with Tim Schurrer

Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again”

Click here to buy "The Secret Society of Success now.
If you want to know how you can live a life of significance and success and join the Secret Society of Success, visit Secretsocietybook.c om, which has everything you need to buy the book and connect with Tim.
Are you worried that you're wasting money on marketing because you don't have a plan? Get a free marketing assessment from Aespire, powered by StoryBrand.

Subscribe to our Substack at https://extraordinarystrategist.substack.com.

Hosted on Acast. See acast.com/privacy for more information.