Cookies: Double Stuffed - Part 2!

Every Day is a Food Day

06/29/22 • 59 min

5.0

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We’re back with Part 2 of “Cookies: Double Stuffed” Get ready for an extra deep Deep Dish with our Foodlosopher, Anna Van Valin, as she dives into one of the most epic food business rivalries in history: the century-long battle between Oreo and Hydrox. When a ruthless lawyer and two bitter baker brothers collided at the beginning of the 20th century, it led to the creation of the very first food conglomerate, a world-changing invention, and the most popular cookie on earth. She tells us which cookie really came first (it’s not the one you think!!) and how some of the best and worst marketing played a big role in who came out on top. It’s a story STUFFED with corporate backstabbing, petty revenge and so much shade. Milk isn’t the only thing Oreo’s been DUNKing on!
*If you need reproductive care, want to learn more about your reproductive rights, or find out how to help, visit choice.crd.co
More info from the show:
* Watch the deliciously dramatic “Cookie Wars: The Food That Built America” from the History Channel
* Oreo's delightful 1980 commercial
*Hydrox's questionable commercial from 1966
*Hydrox's VERY questionable 1988 commercial
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* Join our mailing list for extra content and to keep up with all the exciting things we have planned for this season.
*Get yourself a delicious Yumday snack box

06/29/22 • 59 min

3 Listeners

5.0

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Every Day is a Food Day - Cookies: Double Stuffed - Part 2!

Transcript Summary

In the podcast episode "Cookies: Double Stuffed - Part 2!", the hosts begin by acknowledging the Supreme Court's decision on Roe versus Wade and offering solidarity and support. They then delve into the history of cookies, specifically the Oreo-Hydrox rivalry. They discuss the creation of the National Biscuit Company (Nabisco) by Adolphus Green, the competition between Hydrox and Oreo, and the various marketing strategies employed by both brands. They highlight how Oreo's decision to become kosher played a significant role in the decline of Hydrox. The episode also explores the aggressive tactics allegedly used by Mondelez, Oreo's parent company, to hide Hydrox on store shelves. The hosts critique a video about the history of cookies and crackers for using an Oreo prop instead of a Hydrox prop. Overall, this episode provides an entertaining and informative account of the cookie industry and the intriguing rivalry between Oreo and Hydrox. Whether you're interested in food history, corporate competition, or just enjoy a good cookie, this episode is definitely worth a listen.

Transcript

0:00:00.3 Anna Van Valin: Hi listeners, it's Anna and Lia. Before we start the show today, we wanna acknowledge what's been going on with the Supreme Court, especially eliminating American's constitutional and human right to decide if, when, and how they have a child by overturning Roe versus Wade.

0:00:15.4 Lia Ballentine: We are devastated and furious and we know many of you are too. So we wanted to take a minute to offer solidarity and support.

Cookies: Double Stuffed - Part 2! Top Questions Answered

Who invented the inner seal that keeps food fresh?

Adolphus Green invented the inner seal.

What was the original name of Nabisco?

National Biscuit Company was the original name of Nabisco.

What company competed with Nabisco?

The Loose-Wiles Baking Company (later known as Sunshine Biscuits) competed with Nabisco.

What was the marketing strategy of Hydrox cookies?

Hydrox cookies marketed themselves as being the original and finest cookie ever made.

What did Oreo emphasize in their advertising?

Oreo emphasized enjoyment and encouraged people to dunk, twist, lick, and eat Oreos in their own style.

When did Oreo become certified kosher?

Oreo became certified kosher in 1994.

What happened to Hydrox cookies after being discontinued?

Hydrox cookies were bought by Leaf Food Brands in 2010 and are now produced in small batches mainly for use in other food products.

What is the rivalry between Oreo and Hydrox based on?

The rivalry between Oreo and Hydrox is based on competitive marketing tactics.

Who is the parent company of Oreo?

Mondelez International is the parent company of Oreo.

What was the outcome of the $800 million lawsuit between Leaf Brands and Mondelez?

The outcome of the $800 million lawsuit between Leaf Brands and Mondelez is not mentioned.

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Greta Hardin

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Jul 7

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