Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors

Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and proving virtual event ROI.

Adele has spent over a decade following her passion for media and events from London to New York City. She started at Haymarket Media 14 years ago as a senior sales executive, working her way up, and now leads the events team as the Vice President of events. Haymarket media was well-versed in virtual events long before COVID-19, and Adele is using her digital and live experience to plan engaging and successful virtual events like their recent PRWeek Awards.