4:8 Bootstrapping event tech for success - Mads Kjer

Running events can feel like a risky business at times. Between tight budgets, high partner expectations, and strong competition, the odds often seem stacked against us as event organizers. We're forced to pull off minor miracles at times on a strained budget.

My guest in this episode, Mads Kjer, bootstrapped Ticketbutler starting with just an idea and sheer determination. We learn how he went from "moonlighting side-hustler" to leading a thriving event ticketing and badge printing company armed only with hustle, smarts and an unwavering commitment to customer experience.

If you’ve ever felt overwhelmed trying to turn your idea into profit, you need to hear Mads' story. From leveraging side incomes to laser-focusing on customer pain points with his ticket builder software and portable badge printer hardware, he shares the tactics that allowed Ticketbutler to constantly punch above its weight class despite limited resources, and a lot of competition.

So whether you're looking to bootstrap your own event tech startup or simply take your existing event business to the next level without going into debt, don't miss the key lessons from Mads' journey on how he beat the odds through resilience, agility, and customer obsession to turn his passion project into a global reaching operation with just the power of bootstrapping.

Full show notes: https://eecast.com/32