4:7 Niche website to global event - Adam Parry

02/15/24 • 39 min

Event Tech Live has grown from niche website to global industry phenom in just over a decade.

So how’d they do it?

This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam keeps it real about their against-the-odds journey to heavy-hitter status.

Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why getting creative on your exhibition stand trumps waiting for serendipity. How to leverage content to drive sustainable growth. And the key factors that gave his team the confidence to bring their formula to Las Vegas!

Full show notes: https://eecast.com/31

Event Tech Live has grown from niche website to global industry phenom in just over a decade.

So how’d they do it?

Full show notes: https://eecast.com/31

Previous Episode

4:6 The science behind human connections - Lisa Schulteis

Face to face or screen to screen? Which leaves you feeling more connected? In this episode Lisa and I discuss recent research showing that in-person interactions trigger increased neural activity compared to virtual interactions.

We explore a study analysing the differences in brain activity and eye contact when people interacted live versus through video chat. The results indicate our minds are wired to be more engaged with physical proximity - but why is that so? Lisa and I unpack the limitations of current virtual platforms, including how camera angles and lack of body language cues play a role.

If a picture speaks a thousand words, being in the same room conveys infinitely more. But could webcam capabilities ever replicate the nuances of sharing physical space?

With insights from neuroscience and psychology, we get to the heart of what builds bonds between humans.

Full show notes: https://eecast.com/30

Next Episode

4:8 Bootstrapping event tech for success - Mads Kjer

Running events can feel like a risky business at times. Between tight budgets, high partner expectations, and strong competition, the odds often seem stacked against us as event organizers. We're forced to pull off minor miracles at times on a strained budget.

My guest in this episode, Mads Kjer, bootstrapped Ticketbutler starting with just an idea and sheer determination. We learn how he went from "moonlighting side-hustler" to leading a thriving event ticketing and badge printing company armed only with hustle, smarts and an unwavering commitment to customer experience.

If you’ve ever felt overwhelmed trying to turn your idea into profit, you need to hear Mads' story. From leveraging side incomes to laser-focusing on customer pain points with his ticket builder software and portable badge printer hardware, he shares the tactics that allowed Ticketbutler to constantly punch above its weight class despite limited resources, and a lot of competition.

So whether you're looking to bootstrap your own event tech startup or simply take your existing event business to the next level without going into debt, don't miss the key lessons from Mads' journey on how he beat the odds through resilience, agility, and customer obsession to turn his passion project into a global reaching operation with just the power of bootstrapping.

Full show notes: https://eecast.com/32