3:5 Decoding social media for event marketers - Rachael Dines

10/20/23 • 26 min

Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marketing tactics to boost your next event.

Learn how to select platforms strategically based on where your target audience spends time. Get tips on creating engaging content like speaker videos, event teasers, and more. Discover how to educate and collaborate with sponsors to mutually promote participation.

Whether you are new to social media marketing or looking to improve your strategy, Rachael lays out tangible tips to help you focus your efforts for greater impact. Expect to come away with clarity on where to devote time and resources to drive real ticket sales.

Full show notes: https://eventmartech.com/social-media-for-event-marketers

Full show notes: https://eventmartech.com/social-media-for-event-marketers

Previous Episode

3:4 Small changes for a more sustainable event - Lee Hird

Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once!

Starting with a few small wins, you can easily build up to an event that reduces it's impact on the environment, and maximises the experience of your attendees creating memories that will last a lifetime.

In this episode, Lee Hird, expert in sustainable event management, shares how to take the first steps on your sustainability journey.

Full show notes: https://eventmartech.com/small-changes-more-sustainable-event/

Next Episode

4:1 Keys to year round engagement - Felicia Asiedu

Ever feel like once your event ends, so does your connection with attendees? Learn how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent’s Felicia Asiedu.

Discover strategic ways to nurture post-event communities through thoughtful content plans, small meetups, and meaningful digital touchpoints. You’ll gain insights on the role marketers and event planners each play in driving ongoing engagement.

Uncover the common mistakes companies make that fail to support community building. Whether you want to boost brand affinity, foster peer connections beyond events, or simply stay top of mind all year, this conversation provides a blueprint for converting one-and-done attendees into enthusiastic community members over the long-term. But how can you build these lasting connections?

Full show notes: https://eecast.com/25