3:1 - Building memories sustainably: Ticketbutler - Mads Kjer

06/09/23 • 28 min

In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of the event? In this episode of Event Martech, host Lee Matthew Jackson and guest Mads Kjer of Ticketbutler, a seasoned professional in the event industry, delve into this very topic...

Full show notes: https://eventmartech.com/building-memories-sustainably

Full show notes: https://eventmartech.com/building-memories-sustainably

Previous Episode

2:7 - Diversity & Inclusion: Creating welcoming spaces - Lee Matthew Jackson

Attending an event can be an amazing experience, but it's not always easy to ensure that everyone feels included and valued. In this episode Lee explores why promoting diversity and inclusion is crucial, what creating a welcoming space for all attendees entails, and shares actionable strategies to ensure everyone feels included.

Full show notes: https://eventmartech.com/diversity-inclusion-creating-welcoming-spaces

Next Episode

3:2 The real impact of AI on event marketing - Alex Makarski

Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers.

Alex shares fascinating real-world examples of how AI is automating tedious tasks while actually unleashing more human ingenuity, but also cautions against letting AI run unchecked. Tune in to hear insights on the present and future of AI in event marketing, including predictions that may surprise you. With a balanced perspective, this episode will equip any event marketer to maximise this powerful technology while avoiding pitfalls.

Full show notes: https://eventmartech.com/ai-impact-event-marketing