Proven Google Ranking Signals – Podcast EOTOB #1

09/01/12 • 33 min

It's here - the first episode of the Essentials Of The Online Business Podcast!

Topics covered include:

Subscribe to get new episodes: iTunes, RSS Feed.

Valid Google Ranking Signals

Onsite SEO alghoritmic signals for Google Search Engine:

page load time
internal linking (and where the links are placed)
keywords in the title of the page (the sooner mentioned the better), meta description, address of the page and whole domain, headings, textual content (a keyword should be mentioned a few times, 2-5% density is natural), strong tags, em tags (although that last one has low impact)
freshness of content and the whole site
age of the page and the whole domain
variety of topics for the whole website and particular page
ranking (authority) of the domain
number of pages on a domain
length of content on a particular page (should be between 400 and 1000 words)
quality and quantity of +1’s for the page and the whole domain (although it’s of low impact)
content uniqueness, so no duplicate content (within the website and in the Internet overall, a list of articles with snippets is OK)
presence of images and videos on a page with proper file names and proper alt and title attributes for the img tag

Offsite SEO ranking factors for Google:

quality and quantity of backlinks with their anchor texts, related context and placement of the link (within content is good, in the footer is bad)
whether the backlink has a nofollow attribute or not (nofollow is also good!)
for the appropriate searches (like restaurants): the distance between the visitor and the business
factors dependant on a particular search term (for example: a search for restaurants will consider the rates and their number from review sites)
CTR from the search engine results pages (dependant mostly on the title and meta description of a page)
PageRank (likely an internal one)

News segment:

It's here - the first episode of the Essentials Of The Online Business Podcast!

Topics covered include:

Subscribe to get new episodes: iTunes, RSS Feed.

Onsite SEO alghoritmic signals for Google Search Engine:

page load time
internal linking (and where the links are placed)
keywords in the title of the page (the sooner mentioned the better), meta description, address of the page and whole domain, headings, textual content (a keyword should be mentioned a few times, 2-5% density is natural), strong tags, em tags (although that last one has low impact)
freshness of content and the whole site
age of the page and the whole domain
variety of topics for the whole website and particular page
ranking (authority) of the domain
number of pages on a domain
length of content on a particular page (should be between 400 and 1000 words)
quality and quantity of +1’s for the page and the whole domain (although it’s of low impact)
content uniqueness, so no duplicate content (within the website and in the Internet overall, a list of articles with snippets is OK)
presence of images and videos on a page with proper file names and proper alt and title attributes for the img tag

Offsite SEO ranking factors for Google:

quality and quantity of backlinks with their anchor texts, related context and placement of the link (within content is good, in the footer is bad)
whether the backlink has a nofollow attribute or not (nofollow is also good!)
for the appropriate searches (like restaurants): the distance between the visitor and the business
factors dependant on a particular search term (for example: a search for restaurants will consider the rates and their number from review sites)
CTR from the search engine results pages (dependant mostly on the title and meta description of a page)
PageRank (likely an internal one)

News segment:

In the 2nd episode of the Essential Of The Online Business Podcast I will cover:

Subscribe to get new episodes: iTunes, RSS Feed.

Likely signals:

backlinks from .gov and .edu sites (although this might just be a strong correlation)
depth of visits and returning visits

Unlikely signals:

News segment:

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