Essentials Of The Online Business - Vital news & tools for website owners
Chris Trynkiewicz - Online Business Entrepreneur, Website Owner
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Likely and Unlikely Search Engine Ranking Factors – Podcast EOTOB #2
Essentials Of The Online Business - Vital news & tools for website owners
09/07/12 • 16 min
In the 2nd episode of the Essential Of The Online Business Podcast I will cover:
- Twitter launching interest-based targeting,
- authorship as a ranking signal to Google,
- how the newly released Twitter timeline widget rivals the Facebook Like box,
- likely and unlikely Google ranking factors,
- and many more!
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iTunes, RSS Feed.
Google Search Engine Ranking Factors
Likely signals:
- backlinks from .gov and .edu sites (although this might just be a strong correlation)
- depth of visits and returning visits
Unlikely signals:
- bounce rate
- time spent on a page
- traffic
- domain suffix, like .com for worldwide, not country-specific sites
- number of Likes, Fans, Tweets and Followers
News, sites and tools mentioned
News segment:
- News: Authorship is not a ranking signal (yet) and what's to come (source: interview - Search Engine Journal, CTR Boost - SEOMOZ). Also read how to claim authorship in Google.
- Tool: Authorship Markup Testing Tool
- News: Twitter launches interest targeting for Promoted Tweets and Accounts
- News: Twitter releases a timeline widget to rival Facebook Like Box (source and examples: Marketing Land)
- Tools: Facebook Like box, Twitter Widget, 3rd party Google+ widget, Social Media User Detection for any site and for WordPress
Recommended content:
- Case studies of 150 Facebook Pages Campaigns, segregated by industries
- Sections and content that you need to have on your site
Awesome tip:
Task list and things to consider
- Add and verify authorship markup in Google.
- If you’re into Twitter advertising, review the new interest-based targeting.
- If you’re using the Facebook Like box for displaying posts from your Facebook Page on your website, consider switching it to the corresponding Twitter widget.
- Install Social Media User Detection for any site or
Proven Google Ranking Signals – Podcast EOTOB #1
Essentials Of The Online Business - Vital news & tools for website owners
09/01/12 • 33 min
It's here - the first episode of the Essentials Of The Online Business Podcast!
Topics covered include:
- changes in the Google Search algorithm in June, July and August,
- new post targeting on Facebook,
- new additions to Microsoft’s adCenter and Majestic SEO,
- Google ranking factors that you can be sure about,
- and many more!
Subscribe to get new episodes: iTunes, RSS Feed.
Valid Google Ranking Signals
Onsite SEO alghoritmic signals for Google Search Engine:
- page load time
- internal linking (and where the links are placed)
- keywords in the title of the page (the sooner mentioned the better), meta description, address of the page and whole domain, headings, textual content (a keyword should be mentioned a few times, 2-5% density is natural), strong tags, em tags (although that last one has low impact)
- freshness of content and the whole site
- age of the page and the whole domain
- variety of topics for the whole website and particular page
- ranking (authority) of the domain
- number of pages on a domain
- length of content on a particular page (should be between 400 and 1000 words)
- quality and quantity of +1’s for the page and the whole domain (although it’s of low impact)
- content uniqueness, so no duplicate content (within the website and in the Internet overall, a list of articles with snippets is OK)
- presence of images and videos on a page with proper file names and proper alt and title attributes for the img tag
Offsite SEO ranking factors for Google:
- quality and quantity of backlinks with their anchor texts, related context and placement of the link (within content is good, in the footer is bad)
- whether the backlink has a nofollow attribute or not (nofollow is also good!)
- for the appropriate searches (like restaurants): the distance between the visitor and the business
- factors dependant on a particular search term (for example: a search for restaurants will consider the rates and their number from review sites)
- CTR from the search engine results pages (dependant mostly on the title and meta description of a page)
- PageRank (likely an internal one)
News, sites and tools mentioned
News segment:
- News: Don't remove low quality links to your site - a cure is on it's way (source: Search Engine Roundtable)
- Tools: Bing Webmaster Tools, Google Webmaster Tools
- News: Got a Google+ Business page and a Google+ Local page? Merge them. Also read about the downsides of merging
- News: Facebook rolling out post targeting for it's pages
- News: PageRank update
- Tool: My free website analysis tool
- News: Google Knowledge Graph goes worldwide and what it means to you (source: Official Google Blog)
- Tool:
FAQ
What is the most popular episode on Essentials Of The Online Business - Vital news & tools for website owners?
The episode title 'Likely and Unlikely Search Engine Ranking Factors – Podcast EOTOB #2' is the most popular.