Scientifically Proven Advice to Avoid Crap Marketing with Phill Agnew

12/21/23 • 20 min

Phill Agnew is the host of Nudge, the UK's number 1 marketing podcast. On Nudge, he shares practical marketing insights based on only on science. No fluff. No opinions. No BS.

Top 3 Value Bombs

1. Standing out in relation to your competitors, which is important because you have to be distinct within your competitor set, makes you far more likely to be memorable, makes you far more likely to be spotted.

2. One of the secrets behind a really irresistible offer is scarcity.

3. The decision people make won't just come down to those tangible rational facts. Those irrational things can have just as much in effect. It’s our job as marketers to lean into that, to understand the biases that people use when they make decisions and to leverage them to make better offers ourselves.

Checkout Phill's Podcast - Nudge Podcast

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Phill Agnew is the host of Nudge, the UK's number 1 marketing podcast. On Nudge, he shares practical marketing insights based on only on science. No fluff. No opinions. No BS.

Top 3 Value Bombs

2. One of the secrets behind a really irresistible offer is scarcity.

Checkout Phill's Podcast - Nudge Podcast

Sponsors

Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Previous Episode

How to Utilize Relationship Capital to Dominate Your Industry with Jeff Fenster

Jeff Fenster is an award winning entrepreneur, best selling author, award winning speaker and expert in relationship capital. He was named a top 100 Entrepreneur in America, Top 40 Executive under 40 by the Business Journal, and has an acclaimed podcast, The Jeff Fenster Show which features successful entrepreneurs, celebrities, and athletes sharing their insights and stories of success.

Top 3 Value Bombs

1. We all have this unspoken account with each other and if you understand how to utilize the relationship capital you are generating with individuals that you wanna do business with, you can open an unlimited amount of opportunities.

2. Be interested and ask questions. By doing that, you're more interested in them than interesting. So you're gonna create an enormous amount of opportunities to find holes in areas to plug yourself or your business. Also, they're gonna leave that interaction loving you because you were a good listener.

3. Make notes about people you meet, not just saving their name in your contacts so you can talk to them about things that they like. Cement your relationships beyond business.

Listen to Jeff's Podcast - The Jeff Fenster Show Podcast

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Next Episode

Stu McLaren on Diversifying Your Income Stream: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know, love and do into recurring revenue for the past 12 years. He is a membership expert & creator of TRIBE.

Top 3 Value Bombs

1. Use the time to your advantage, and take the cash flow that you are creating in the short-term and invest it so it works for you for the long-term.

2. Build a relationship with a one-time customer so they can do business with you again.

3. It doesn’t matter what type of business you are in, you can turn it into a revenue stream.

Ready to DIVERSIFY YOUR REVENUE STREAMS? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today!

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