Nick Edouard on the State of Content Marketing Software

09/26/17 • 23 min

Enterprise Marketer Podcast - Conference

When your marketing team is focusing on the channels rather than the primary asset, the content, you loose the ability to understand the quality of your leads coming from your site. You don't know what they have seen, where you think they are going, and why they are where they are. Being able to have a ledger of content consumption habits of this user and comparing that to where you want them to go and what others have found valuable, you really start to be able to drive customer journeys.
In this podcast, Nick Edouard discusses the need for triggering content assets that are part of a journey to drive the bingeing habits of site visitors for greater engagement and giving them more control over the journey.
We also answer the following questions:
Why is Content Marketing software needed?
Where does the Content Management System fit in?
How do we bring content together that is spread throughout the web?
Not all Content Marketing software is the same. If you buy a CMS, CRM, or Marketing Automation platform, there is a particular set of problems each is tasked to complete to be in that category, but that is not so in Content Marketing software. Near the end, we get into a topic that is near and dear to my heart, the interoperability of MarTech vendors and the need for a Knight's Round Table conference for beginning the conversation about how we can work together in harmony for the health of the stack and customers, rather than be in an arm's race and be competing with companies that we should not actually be competing with.
Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/65-nick-edouard/
Biography:
Nick Edouard is Co-Founder, President, and CMO of LookBookHQ. Nick has previously founded or led several high-growth technology companies in Canada, the US and the UK including Broadreach Networks (acquired by QinetiQ) and Macropolitan (acquired by Arqiva). He was most recently President, North America of Nomad Digital, the leading global provider of connectivity solutions to the transportation sector. A frequent speaker at conferences and events, Nick holds an MA (Hons) degree in Classics & Philosophy from Trinity College, University of Oxford. He’s still figuring out what to do with it.

Previous Episode

Buddy Scalera on How The Structure of Graphic Novels Can Drive Your Content Strategy

"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?
"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs value, and you need to build up as much trust as possible, and in Buddy's industry of pharmaceuticals, confidence and value are key.
In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that they are driving and receiving value along the way.
Biography
Senior Director of Content Strategy at The Medicines Company. Healthcare communications, digital health storytelling & visual content strategy by day. By night, comic book writer and visual storytelling educator. Speaks on the topics of content strategy, multichannel content marketing, social media in pharma, intelligent content, content engineering, analytics, transmedia storytelling with intellectual property, and user journeys for healthcare professionals and patients.
Watch the show here: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/64-buddy-scalera/

Next Episode

Jeff Coyle on Finding Your Marketing Insights

In this show, Pamela Muldoon sits down with Jeff Coyle to discuss marketing insights and changes in digital marketing that most marketers might not know about.
Full Show: http://emktr.co/2wv2Wd0
Biography:
Jeff Coyle is a data-driven search engine marketing executive with more than 16 years of experience managing products and website networks.
Jeff is the Co-founder and Chief Marketing Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.