Carlos Gil on Snapchat for B2B Marketers

11/14/16 • 19 min

Enterprise Marketer Podcast - Conference

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are.
During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you. While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.
We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.
I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-27-carlos-gil/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2g6TRDA
•Snapchat: https://www.snapchat.com/add/TheCarlosGil
•Twitter: https://twitter.com/CarlosGil83
•LinkedIn: https://www.linkedin.com/in/carlosgilonline
•Facebook: https://www.facebook.com/TheCarlosGil
•YouTube: https://www.youtube.com/user/CarlosGilTV
•Website: http://carlosgil.biz/

Previous Episode

Samantha Stone on Creating a Marketing Playbook

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing.
One of my favorite quotes in the podcast from Samantha was, “More leads is not the answer. We need more opportunities.” Leads, qualified or not, still need engagement from the marketing team and the idea of handing off them is no longer acceptable. We need to work together with sales to ensure the customer has the right information, when they are ready, to make the best decision for them.
We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.
I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-26-samantha-stone/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2fWSnfb
•Twitter: https://twitter.com/samanthastone
•LinkedIn: https://www.linkedin.com/in/samanthastonemarketing
•Facebook: https://www.facebook.com/samantha.stone.353250
•Book – Unleash Possible: http://amzn.to/2eP6wIG
•Website: http://unleashpossible.com/

Next Episode

Anna Lewis on The Role of Marketing Manager

What does a Global Marketing Manager do at the largest privately held company in Kansas City?
Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, and much more. “My job is to educate and empower.” That is a great way to think about the role of Marketing Manager.
While on the sales conversation, Anna discusses what she has learned during the transition to a closely aligned sales and marketing team and why it is important to attend conferences like B2B Forum. She also describes how she used her college jobs to help her understand the skills needed for customer service and how they relate to the role of marketer.
We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.
I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-28-anna-lewis/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2f7pDKO
•Twitter: https://twitter.com/alew22
•LinkedIn: https://www.linkedin.com/in/lewisanna