#70: Unpacking Excitement – More than Just a Device in a Box

12/21/23 • 23 min

Discover how OMICRON delights customers with a positive and memorable unpacking experience

Opening a specially wrapped box is cause for great excitement, not just during holidays or birthdays. OMICRON customers experience the same excitement each time they receive and unpack their new equipment.

What is an unpacking experience? It is the process of taking a product out of its packaging. It's all your feelings and emotions, from when the shipment arrives at your door to when you hold or use the product. The effect of a positive unpacking experience is to give additional value to customers through the creation of a consistent, memorable, and shareable experience.

Did you know? Many OMICRON customers express excitement after receiving their purchased equipment by proudly posting photos of their OMICRON shipping boxes, yellow transport cases, and new devices on LinkedIn.

In this Energy Talks episode, we will learn more about the OMICRON customer unpacking experience, why it is an important aspect of customer care at OMICRON, and what makes it so special and memorable for customers.

Tyler Maclaren, General Manager at BrandisHire, a technical equipment rental company in Australia, shares his company’s impressions of receiving and opening shipments of OMICRON products. Dragan Vulevic, OMICRON Pick-and-Pack Team Leader, describes the process of preparing product shipments with attention to detail. We also open a sealed OMICRON shipping box to find out what is inside to excite customers. OMICRON Technical Purchaser Kristina Wiebe talks about the importance of quality, durability, and ergonomics in designing OMICRON product transport cases. Lastly, Matthias Buttazoni, an OMICRON Marketing Communications Expert, highlights the importance of creating a consistent and positive OMICRON unpacking experience to establish customer trust and satisfaction with the brand.

Share your unpacking experience with us! If you are a new or long-time OMICRON customer, please be sure to share or continue to share your unpacking experience with us on LinkedIn, not only with photos but also tell us what you liked about the whole unpacking experience and how it made you feel. In doing so, you are welcome to tag us with @OMICRONelectronics or use our hashtag #OMICRONenergy.

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Discover how OMICRON delights customers with a positive and memorable unpacking experience

Previous Episode

#69: Cybersecurity in the Power Grid – A 360° View | Part 4

Experiences, challenges, and innovations in developing cybersecurity products

Welcome to the 4th episode of our Energy Talks miniseries, called Cybersecurity in the Power Grid, in which we provide you with a 360-degree view of how power grids can best safeguard their infrastructures from cyber-attacks.

In Part 4 of our cybersecurity mini-series, Anastasiya Shvetsova, OMICRON software quality assurance engineer, and Jaques Grobler, who is a full-stack developer at OMICRON, share their experiences, challenges, and innovations in developing our cross-cutting-edge cybersecurity products.

Learn about their personal journeys and what inspired them to become cybersecurity developers in the fields of quality assurance and full-stack development. Discover how they stay current with state-of-the-art practices to develop innovative solutions while ensuring the excellence and quality of the products.

From their daily challenges to their proudest successes and learnings, Anastasiya and Jaques offer valuable insights into their collaboration with other teams and the importance of their work in enhancing cybersecurity.

Stay tuned for upcoming episodes in our Cybersecurity in the Power Grid miniseries.

Learn more about our approach to cybersecurity in power grids: Cybersecurity for Protection and Control Engineers

Next Episode

#71: Cybersecurity in the Power Grid – A 360° View | Part 5

Security engineering – building trust in digital products used in the power grid

Welcome to the 5th episode of our Energy Talks miniseries, called Cybersecurity in the Power Grid, in which we provide you with a 360-degree view of how power grids can best safeguard their infrastructures from cyber-attacks.

In this episode, Andreas Klien, OMICRON cybersecurity expert and Business Area Manager of Power Utility Communication, discusses the security engineering of digital products used in the power grid with his guest, Sarah Fluchs, Chief Technology Officer at admeritia GmbH. Together, they debate the question, “Can power grid operators trust their manufacturers to ensure reliable cybersecurity?”

Andreas and Sarah conduct their discussion from the perspective of an OT security officer. They address the pending EU Cyber Resilience Act and how it can help better secure the power grid and other critical infrastructures by requiring manufacturers to build cybersecurity measures into their products and the significance of security certificates for digital products, especially OT devices.

They also discuss the growing use of a Software Bill of Materials (SBOM) and how it can help manufacturers be more transparent and enable power grid operators to identify possible security issues in products.

Lastly, Andreas and Sarah discuss the importance of open, 2-way communication between power grid operators and manufacturers to achieve security goals.

Stay tuned for upcoming episodes in our Cybersecurity in the Power Grid miniseries.

Learn more about our approach to cybersecurity in power grids: https://www.omicroncybersecurity.com/