66. Bridging the Gap Between Strategy and Design With Sasha Monique, Owner of INICIO Creative Agency

In this episode, I speak with Sasha about how she became a brand strategist and web designer. We chat all about how you can create your brand kit, enhance your brand ecosystem, and attract more clients.
Sasha has been working in the field for over 12 years. Her career started in retail development and merchandising after obtaining her degree from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. Her career started in visual merchandising and quickly took her to design retail spaces all across the country.
She was helping companies land HUGE sales partnerships with big-name companies and also teaching 250+ retailers how to utilize the power of merchandising and visual storytelling — but once she got burnout, she decided it was time to move to freelance.
Since then, she's helped numerous businesses and companies fine-tune their branding, get clear on their marketing strategies, improve their web traffic, and more. Ultimately she's helped them grow and scale by finding their unique attributes and building upon that. It’s something she does best, find the uncommon denominator within their industry and turn it into their greatest strength.
Action Steps:

1. Audit your social media - can people tell who you are, what you do, and how you do it right away?
2. Check out your branding to see if the colors and fonts are matching and aesthetic
3. Ask yourself - how can you better communicate what you do?

Connect with Sasha:
Website: https://iniciocreative.com/hello
Instagram: https://www.instagram.com/sashamoniquecreates/
TikTok: https://www.tiktok.com/@sashamoniquecreates
DTLD Magazine: https://dtldmag.com
Connect with me, Hayleigh Hayhurst:
Website: https://www.espressopodcastproduction.com/
Podcast courses: https://hayleigh-s-school-2cca.thinkific.com/courses/great-guesting-how-to-be-an-unforgettable-podcast-guest
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Music: John Kiernan. www.johnkiernanmusic.com
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