116. Content Strategies for Creative Entrepreneurs and Freelancers with Alexa Phillips

How Alexa Philips Transitioned from Corporate to Freelancing Success!

Alexa Phillips is a content strategist, brand marketing consultant, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps businesses create content-driven brand experiences. She is also the author of Creatives Anonymous, a weekly newsletter about navigating creativity in the 21st century.

We discuss Alexa's experiences in transitioning from an employee to an entrepreneur, the impact of corporate pressure on mental health, and the importance of leveraging personal connections.

She also shares actionable marketing strategies with long-form content, and how to do a self audit on your brand.

Alexa is also the queen of hot takes, and shares her best content hot takes with us, including one about AI that has kept me thinking since this episode!

Action Steps:

1. Start noticing what you like on social media, and why it stands out to you.
2. Do a brand audit of yourself to see if you are happy with the direction your business is going.
3. Don’t be afraid to writing content - just put pen to paper

Connect with Alexa:

Website: https://www.brighteyescreative.co

Musing to Monetized: https://www.brighteyescreative.co/musing-to-monetized

Instagram: https://www.instagram.com/brighteyescreative/

Connect with me, Hayleigh Hayhurst:

Website: https://www.espressopodcastproduction.com/

YouTube: https://www.youtube.com/@EspressoPodcastProduction

Instagram: https://www.instagram.com/espressopodcastproduction/

TikTok: https://www.tiktok.com/@espressopodproduction

Music: John Kiernan. www.johnkiernanmusic.com

Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/