Ep 42: What To Consider BEFORE Putting Money Towards Branding | The First Year Out Podcast

Explicit content warning

08/04/20 • 14 min

In episode #042 of The First Year Out Podcast, Dyme Witherspoon gives a different insight into branding and what needs to be considered before a company decides to put money and deliberate efforts behind promoting their brand. One of the first considerations that must be made is defining exactly what is a "brand" as we refer to it (01:20), and after realizing that your brand refers to much more than your logo and company's colors we get a clear understanding that our brands is actually a FEELING that our clients and consumers receives after dealings with our company and staff (02:07). With all of that in mind, before we as #CreativesInBusiness and #businessowners must first hammer out the feelings that we want to convey (03:56) and only then will we be able to truly get the most out of our promotional efforts. The First Year Out Podcast was produced by DymeDigital Media. #Veteran and start up founder Dyme Witherspoon kick back to talk #entrepreneurship, monetizing your passion, and ultimately being a #CreativeInBusiness. STAY CONNECTED firstyearoutpodcast.com dymedigital.com/ Email: [email protected] Instagram: instagram.com/firstyearoutpodcast iTunes: podcasts.apple.com/us/podcast/the-...lc/id1488416382 Spotify: open.spotify.com/show/7ExIBvbijxycvdPd1fNnMt Soundcloud: @firstyearoutpodcast Follow Dyme Witherspoon instagram.com/dymedigitalmedia instagram.com/dymedigital

Previous Episode

Ep 41: 3 Benefits of Creating Spec Work | The First Year Out Podcast

In this episode of The First Year Out Podcast, Dyme Witherspoon apologizes for scoffing at the idea of doing spec work the last episode of the First Year Out Podcast. As a result, she decided to speak on a few of the benefits of creating that type of digital asset. The list of reasons includes the added bonus of creating work for an industry that you care about (03:49), being able to hone your skills by creating the type of work that you would like to get paid for (08:30) and by being able to charge clients more for those assets because you've already investigated the amount of time and effort needed to produce as well as the return in terms of engagement and feedback from others (12:44). The First Year Out Podcast was produced by DymeDigital Media. #Veteran and start up founder Dyme Witherspoon kick back to talk #entrepreneurship, monetizing your passion, and ultimately being a #CreativeInBusiness. STAY CONNECTED firstyearoutpodcast.com dymedigital.com/ Email: [email protected] Instagram: instagram.com/firstyearoutpodcast iTunes: podcasts.apple.com/us/podcast/the-...lc/id1488416382 Spotify: open.spotify.com/show/7ExIBvbijxycvdPd1fNnMt Soundcloud: @firstyearoutpodcast Follow Dyme Witherspoon instagram.com/dymedigitalmedia instagram.com/dymedigital

Next Episode

Ep 43: 3 Ways to Develop Portfolio Work As A New #CreativeInBusiness | The First Year Out Podcast

In episode #043 of The First Year Out Podcast, Dyme Witherspoon speaks directly to new #CreativesInBusiness such as directors, editors, videographers, graphics designers etc on how they can build their portfolios as new #businessowners. One of the first ways to create portfolio work is by simply creating work for yourself (01:45) and an example of that is the First Year Out Podcast -- I know, very meta. Although I caution against offering free work-- you can always develop portfolio work by arranging an agreement with a business who's brand you believe in so that you can compensated for your time and that you are able to develop work within your ideal industry (06:54), lastly you can always document with a twist (08:40). And what this means is that you document your outings and turn that into material that can allow for you to connect directly with potential clients. The First Year Out Podcast was produced by DymeDigital Media. #Veteran and start up founder Dyme Witherspoon kick back to talk #entrepreneurship, monetizing your passion, and ultimately being a #CreativeInBusiness. STAY CONNECTED firstyearoutpodcast.com dymedigital.com/ Email: [email protected] Instagram: instagram.com/firstyearoutpodcast iTunes: podcasts.apple.com/us/podcast/the-...lc/id1488416382 Spotify: open.spotify.com/show/7ExIBvbijxycvdPd1fNnMt Soundcloud: @firstyearoutpodcast Follow Dyme Witherspoon instagram.com/dymedigitalmedia instagram.com/dymedigital